A Brighter Web | Grow your business with digital marketing

Why Email is the Most Underrated Marketing Channel

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Why is email underrated?
  • People take email for granted. It’s kind of boring and reliable.
  • It’s been around forever and most people have it.
  • There are plenty of people who do email poorly.
  • We talked about spammy email in a previous episode.
    • Why is email so valuable?
    • You own your list. Not the platform it’s on.
  • Deliverability is high. Assuming you do email the right way.
  • Open rates are much higher than social reach rates.
  • It’s media rich—meaning you can include links and visuals.
  • Automation is much easier to accomplish—also talked about this in another episode.
    • How does email work with other marketing platforms?
    • Everything should point back to your website.
  • Use your social, podcast, and blogging content to drive emails.
  • People are often willing to give up their emails in exchange for lead generators.
  • Email is a way to nurture a lead you got from somewhere else.
    • What’s changing with email lately?
    • Email open rates are less reliable with Apple’s auto-open rates.
  • Email newsletters are making a comeback.
    • ...more
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    A Brighter Web | Grow your business with digital marketingBy GreenMellen
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