We talk about tips for creating Evite programs that perform, making design your competitive advantage and the right way to combine email and retargeting, and much more with Paul Kissin, Director of Marketing and Web Technology at the National Confectioner's Association.

Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.

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Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association