SEO is a marketing channel. However, there are times when it may be better to consider SEO as a Research & Development channel. Launching a new site is such a time!

When SEO is not included in the development of a site, the site ends up being a cluster-mess that search engines find difficult to crawl and/or understand!

Today, I talk about why SEO should be engaged well before the launch of a site.

Why Engage SEO Before Launching a Site? episode transcript.