Knack 4 Business

Why Enrollment Specialists Obsess Over Loading Times


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GROWTH PILLAR: Marketing & Branding

WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems

WHAT THEY'LL GAIN: A clear way to check your website's real health in 30 seconds, plus a continuous-improvement model that grows traffic and conversions without another redesign project.

 

Most business websites quietly lose ground every year. Traffic dips. Engagement drops. Conversions slip. And the usual fix — a six-figure redesign — rarely solves the real problem.

Dennis Powers is the Growth Gorilla at Cheeky Monkey Media. He has spent over 20 years in B2B sales and web strategy, helping nonprofits, higher-education groups, and mission-driven businesses get more out of the websites they already have.

In this Canada Growth Network Power Hour, Dennis explains the hidden taxes most websites pay every day. Speed tax. Accessibility tax. SEO tax. Security tax. He shows why Google now measures these things directly — and why a slow mobile site can cost you 7% in conversions for every second past the 2.5-second mark.

He also shares a free tool from Google, pagespeed.web.dev, that any business owner can use to check website health in 30 seconds. No tech team required. No agency translation needed.

The bigger shift Dennis is pushing? Stop treating your website like a brochure. Start treating it like your best salesperson — open 24/7, ready to convert.

Key topics covered

  • The hidden taxes most websites pay (speed, accessibility, SEO, security)
  • Why redesigns rarely solve the real problem
  • The 2.5-second mobile load rule and what it costs you
  • A free Google tool for 30-second website health checks
  • The continuous-improvement model — 15 years, zero redesigns
  • Why your website should be your hardest-working employee
  • Connect with Dennis

    • Website: cheekymonkeymedia.ca
    • LinkedIn: Dennis Powers
    • Cheeky Monkey company page: LinkedIn
    • YouTube: Cheeky Monkey Media
    • Blog: Cheeky Blog
    • Hosts

      • Bernie Franzgrote
      • Wayne Pratt
      • Percy Barr
      • Browse all episodes

         

        — PARTNERS ON THIS EPISODE —

        • Canada Growth Network — Business connections plus GoHighLevel CRM for $47 CAD/month. Real tools and real people in one place.
        • WebIndexer — Turns your website into a 24/7 client-facing assistant. See it live on knack4business.com.
        • East Trade Winds — Free weekly networking that actually goes somewhere. Tuesdays 8–9 AM EST.
        •  

          Next steps

          • Join Canada Growth Network — $1 CAD first month, $47 CAD/month after
          • Subscribe to the K4B blog
          • Search K4B episodes
          • Register as a K4B guest
          • Attend the Monday CGN Power Hour free
          • Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

            We share perspectives. You make the decisions.

            Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

            Until next time; keep building.


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            Knack 4 BusinessBy Bernie Franzgrote