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Why Ethical PR People Must Be Careful Who They Trust And Always Be Skeptical
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
- Why you must be careful who you trust
- What every in-house PR pro needs to be ready to do
- How to determine what brands you will represent
- The importance of being skeptical
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By Mark McClennan, APR, Fellow PRSA
4.8
55 ratings
Lou Capozzi, the former chairman of MSL, and former president of the PRSA Foundation, shares some great insight including:
- Why you must be careful who you trust
- What every in-house PR pro needs to be ready to do
- How to determine what brands you will represent
- The importance of being skeptical