If you’re invisible online, you’re invisible to buyers — plain and simple. In this solo episode of Your Marketing Dude Podcast, Mike Cuevas breaks down what he calls the “Invisible Audience” — the thousands of people quietly watching your content, visiting your site, and forming trust long before they ever reach out. Drawing from real client data, ad performance insights, and proven video marketing strategies inspired by Vince Reed, Mike explains why content creation is no longer optional for any business, especially local and service-based brands. You’ll learn why consumers now consume up to eight hours of content before making a buying decision, how attention turns into attraction, and why chasing leads no longer works in today’s market. If you want to build a brand that attracts business instead of chasing it — this episode gives you the roadmap. ⏱️ Key Timestamps 00:00 – 01:15Why being invisible kills sales and referrals 01:16 – 03:14What “brand” really means and why most people aren’t remembered 03:15 – 04:06Credit to Vince Reed and the origins of the Invisible Audience strategy 04:07 – 05:25Google research: Consumers consume ~8 hours of content before buying 05:26 – 07:04Why ads alone no longer convert without content backing them up 07:05 – 08:24Why video humanizes your brand and builds trust faster 08:27 – 09:16What the Invisible Audience actually is 09:17 – 11:35Real-world case study: $150 ad spend → 16,000+ views 11:36 – 12:40How attention turns into attraction and referrals 12:41 – 14:58Why content outperforms static websites in conversions 15:00 – 16:48How consistent content compounds into massive visibility 17:00 – 18:44The “dating vs marriage” analogy for marketing 18:45 – 20:21How the podcast itself built massive brand equity 20:22 – 21:50Why consistent content creates recession-proof businesses 21:51 – 23:22Why video generates attention — not just leads 23:23 – 25:07How to get started building your Invisible Audience 🎯 Key Takeaways ✔️ People must see you repeatedly before they trust you✔️ Attention builds audiences — audiences build revenue✔️ Content is now a conversion tool, not optional marketing✔️ Video creates trust faster than any other medium✔️ The businesses who win are the ones who stay visible consistently✔️ Chasing leads is outdated — attracting attention is the future✔️ Local businesses can become “locally famous” with consistent content 🔗 Host Links – Mike Cuevas 🌐 Websitehttps://yourmarketingdude.com LinkedIn:https://www.linkedin.com/in/mikecuevas1/ 🎧 Podcasthttps://yourmarketingdude.com/podcast-2/

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