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Why Every Couple Needs a Prenup with Lilli Donahue
In this episode of The Hard Launch, host Natasha Yuhjtman sits down with Lilli Donahue, the founder of The Prenup Podcast, to unpack one of the most misunderstood topics in modern relationships; prenups.
From growing up amid a six-year divorce to leaving her job at Capital One to launching a prenup startup, Lilli's mission is to reframe prenups as the ultimate act of love, a tool for financial alignment, communication, and long term security. She opens up about her parents' divorce, her dad's advice that changed her life, and why she believes every couple should have "the hard conversations" early on.
Together, Natasha and Lilli dive into financial transparency, emotional readiness, and how the next generation of couples can redefine what partnership truly means.
Follow Caroline on Instagram
Follow The Prenup Podcast on TikTok
Follow The Prenup Podcast on Instagram
Follow The Hard Launch on Instagram
Watch the full episode on YouTube
Timestamps:
00:00 – Welcome to The Hard Launch with Allie Dietz
00:30 – Meet Lili Donahue: her journey from Capital One to The Prenup Podcast
02:00 – The six-year divorce that shaped her mission
04:30 – Her father's advice: "Get a prenup" — and why it changed everything
06:40 – Leaving corporate life after grief and heartbreak
08:30 – How divorce trauma fuels her purpose
09:00 – The biggest misconceptions about prenups
11:20 – Why prenups aren't just for the wealthy
13:00 – Real stories from couples who wish they'd gotten a prenup
15:40 – Marriage, money, and communication — the new partnership model
18:00 – When and how to bring up the prenup conversation
20:10 – The truth about prenups, postnups, and financial harmony
22:20 – How financial transparency strengthens relationships
24:30 – The rise of dual-income couples and shifting gender dynamics
29:00 – Why modern women are driving the prenup conversation
31:20 – Balancing career, kids, and finances in a post-COVID world
33:40 – Lessons from building a DTC prenup brand and pivoting to podcasting
37:40 – Her advice on how to start the prenup talk with your partner
40:00 – "A prenup is the most generous thing you can do for your partner."
41:00 – Where to find The Prenup Podcast and connect with Lil
View all episodes
By Natasha YuhjtmanIn this episode of The Hard Launch, host Natasha Yuhjtman sits down with Lilli Donahue, the founder of The Prenup Podcast, to unpack one of the most misunderstood topics in modern relationships; prenups.
From growing up amid a six-year divorce to leaving her job at Capital One to launching a prenup startup, Lilli's mission is to reframe prenups as the ultimate act of love, a tool for financial alignment, communication, and long term security. She opens up about her parents' divorce, her dad's advice that changed her life, and why she believes every couple should have "the hard conversations" early on.
Together, Natasha and Lilli dive into financial transparency, emotional readiness, and how the next generation of couples can redefine what partnership truly means.
Follow Caroline on Instagram
Follow The Prenup Podcast on TikTok
Follow The Prenup Podcast on Instagram
Follow The Hard Launch on Instagram
Watch the full episode on YouTube
Timestamps:
00:00 – Welcome to The Hard Launch with Allie Dietz
00:30 – Meet Lili Donahue: her journey from Capital One to The Prenup Podcast
02:00 – The six-year divorce that shaped her mission
04:30 – Her father's advice: "Get a prenup" — and why it changed everything
06:40 – Leaving corporate life after grief and heartbreak
08:30 – How divorce trauma fuels her purpose
09:00 – The biggest misconceptions about prenups
11:20 – Why prenups aren't just for the wealthy
13:00 – Real stories from couples who wish they'd gotten a prenup
15:40 – Marriage, money, and communication — the new partnership model
18:00 – When and how to bring up the prenup conversation
20:10 – The truth about prenups, postnups, and financial harmony
22:20 – How financial transparency strengthens relationships
24:30 – The rise of dual-income couples and shifting gender dynamics
29:00 – Why modern women are driving the prenup conversation
31:20 – Balancing career, kids, and finances in a post-COVID world
33:40 – Lessons from building a DTC prenup brand and pivoting to podcasting
37:40 – Her advice on how to start the prenup talk with your partner
40:00 – "A prenup is the most generous thing you can do for your partner."
41:00 – Where to find The Prenup Podcast and connect with Lil