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Why Every eCommerce Business Needs a Lead Gen Strategy
In this episode of Lead Gen HQ, Alex shares why lead generation isn’t just for B2B businesses. Coming fresh from the CoCreate conference hosted by Alibaba.com, he unpacks a major misconception in the world of eCommerce — that you don’t need leads to grow. From customer acquisition to hiring and partnerships, every brand needs a lead generation funnel. Learn how brands on platforms like Kickstarter and Shopify are using smart lead capture strategies to drive sustainable growth.
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By Alex Oliveira
5
22 ratings
In this episode of Lead Gen HQ, Alex shares why lead generation isn’t just for B2B businesses. Coming fresh from the CoCreate conference hosted by Alibaba.com, he unpacks a major misconception in the world of eCommerce — that you don’t need leads to grow. From customer acquisition to hiring and partnerships, every brand needs a lead generation funnel. Learn how brands on platforms like Kickstarter and Shopify are using smart lead capture strategies to drive sustainable growth.