What’s the difference between a forgettable leader and one who shapes the culture of a company? A clear, consistent personal brand.

In this episode of 15M Mastery, we’re joined by Daria Kushnir, Chief Operating Officer at Megafair Games, to explore how personal branding can drive influence, leadership, and trust inside the gaming industry.

Daria walks us through the power of building a personal brand book—a practical, internal tool that clarifies your values, tone, and unique positioning as an executive. From discovering your “golden shadow” to integrating personal storytelling into company comms, Daria shares battle-tested frameworks for becoming a more visible, more authentic leader.

We also discuss how personal brands can align with corporate strategy, how to update your narrative as your career evolves, and how to protect your authenticity in a regulated, high-pressure environment. Whether you're a founder, CMO, or rising exec in iGaming, this episode gives you the tools to lead with purpose and clarity.

What You’ll Learn in This Episode:

• Why personal brand books matter for modern executives
• How to build a brand that’s both authentic and strategic
• The “golden shadow” and “ikigai” exercises for self-discovery
• How to integrate your personal brand into company communications
• Balancing personal authenticity with regulatory restrictions
• Signs it’s time to evolve or rewrite your brand book