What happens when honesty becomes your best client filter? This week, Michelle Morgan—PPC expert, agency owner, speaker, and consultant—joins me to share her no-nonsense approach to client relationships, why setting firm boundaries upfront matters, and how being brutally honest helps her attract the right clients (and scare off the wrong ones).

Michelle gets real about the state of the marketing industry, the emotional baggage clients bring into new relationships, and why so many service providers end up playing the role of business therapists. We also dive into the importance of buy-in—both external (from clients) and internal (believing in yourself when stepping into entrepreneurship).

Whether you’re a seasoned agency owner, freelancer, or considering your next career pivot, Michelle’s candid insights will leave you with plenty to think about—and the confidence to stand firm in your own values.

About Michelle

Michelle Morgan is a Co-Founder of Paid Media Pros and an international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted the Most Influential PPC Pro from PPC Hero in 2020

Connect with Michelle

https://www.linkedin.com/in/michellemsem/

Connect with Veronica

Instagram: https://www.instagram.com/vromney/

If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/

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