Every news story your station publishes online is competing for visibility—against TV stations, newspapers, and even other radio outlets. If you're not using smart SEO strategies, you're leaving traffic, influence, and ad dollars on the table.

In this episode, we cover key ways to ensure your station’s content outranks the competition in search results:

- Research keywords based on real search intent

- Use clean, optimized URLs and breadcrumbs

- Add schema markup for better visibility in Google News

- Link to related internal and external content

- Optimize image size, names, and metadata

- Monitor how your content ranks compared to local competitors

- Turn SEO wins into ad sales opportunities

**Bonus Tips:**

- Use SEO plugins (like Yoast or Rank Math) to improve every post

- Make sure your *Contact* and *Advertise With Us* pages are SEO-friendly and easily found by local advertisers

📍 For more in-depth show notes, visit: https://www.skyrocketradio.com/180.

🚀 Need help getting more from your radio station website? Reach out at https://www.skyrocketradio.com.