There are two kinds of products: the ones customers want and the ones customers need. Knowing the difference in what you’re providing can change how you sell it. Intrusion detection and fire protection systems fall into the second category. Here’s how that matters.

Why everyone NEEDS intrusion and fire protection - S1E42

The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. 


Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. 


If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.

Business

The Security Business podcast is the show where Marshall Jones Jr. shares his experience growing one of the top 10 security alarm companies in the United States. Access control installs. Camera system trouble shooting. Sales quotas. Financial analysis and projections. Employee morale. It’s all here. It’s all real. All the failures and successes. If you're an owner, operator, manager, or marketer growing a security integrations business, these lessons and stories will help you build a company you're happy to talk about and your kids could be happy to continue building with you.

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Why everyone NEEDS intrusion and fire protection - S1E42

Why everyone NEEDS intrusion and fire protection - S1E42