We’re chatting about Google My Business today, and you guys have probably heard of this. I’ve been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers, getting clients, and it makes a lot of sense. The problem is I don’t really know how it works. So we’re bringing on a returning guest who’s been on here if you guys followed the show, we talked about how to dominate your sphere of influence through Facebook groups and stay in touch with them. Will Penney has been a real estate professional since 1988, Will has overseen the purchase and sale of more than $250,000,000 worth of real estate in Stow, OH and its surrounding communities. Be sure to check out his website for more information. Three Things You’ll Learn in This Episode How to use Google My Business Is it better than Zillow reviews? How reviews help your business Resources Learn more about Will Penney Real Estate Marketing Dude The Listing Advocate (Earn more listings!) REMD on YouTube REMD on Instagram Transcript: So how do you attract new business? You constantly don’t have to chase it. Hi, I’m Mike Cuevas a real estate marketing. This podcast is all about building a strong personal brand people have come to know, like trust, and most importantly, refer. But remember, it is not their job to remember what you do for a living. It’s your job to remind them. Let’s get started. What’s up ladies and gentlemen, welcome another episode of real estate marketing, dude, podcasts, what we’re chatting about today is going to be something that I’ve been hearing quite a little bit of buzz about. But I’ll be honest with you, I have no idea how it works. So anytime that happens, we bring on guests that are experts in different areas of different aspects of real estate marketing, and then we have them, school us on what we need to know about it. And what we’re chatting about today is going to be Google My Business. And you guys have probably heard this, and I’ve been hearing nothing but success stories of people all over the place that are using Google My Business and getting listings, getting buyers getting clients. And it makes a lot of sense. The problem is I don’t really know how it works. Exactly. So we’re bringing on a returning guest who’s been on here if you guys followed a show, we talked about how to generate dominate your sphere of influence through Facebook groups and stay in touch of them. That was Mr. Will Penny and will Penny is back with another piece of content that he’s having a lot of success on. So my kids get it on the show was become a good friend. And he knows his stuff. And he’s just sort of tells it how it is. He’s blunt. He tells it and doesn’t BS people. So I appreciate that and appreciate you coming back on the show. We’ll How you doing buddy? I’m glad to be back man. I always appreciate listen to your podcast. And you’re right, we have become good friends. I like the relationship we have. So I started listening to your podcast because you all you talk about is relationship marketing, through video and other you know, other tools and our business is about 70% referrals. My little team of five we do about 200 deals a year. We’re just south of Cleveland, Ohio. I’ve been a realtor since 1988 34 years ago when I was 1953. Now so dinosaur on oldest shit. I look about my hair. But anyway, that my 35th year in the business and we just cut Zillow out completely I paid them $40 a month now for a crap zip code just so I can keep my premiere agent profile. Because we got 557 reviews on Zillow on Zillow. About two years ago, I predicted that Zillow would eventually shut down their find an agent page. And the reason is, is that they’re going to the FLEX program throughout the country where they’re charging referral fees, especially now that they got out of the eye buyer world because that was a complete debacle. Richard Barton missed the mark there. So anyway, I think that’s his name, isn’t it Rich Barton, some, the guy who started the Travelocity, whatever. So anyway, I figured that they would end up shutting down the Find an agent page, because you can’t get you can’t ensure that you’re gonna get referral fees. If you allow a if you allow consumers to search for agents, it kind of makes sense. They haven’t done it yet, but they’re gonna. So I had all my Zillow reviews, because we’ve been all in for reviews for a long time. I’ve done a bunch of interviews on how to get 500 reviews on Zillow, but I don’t have anybody review me on Zillow now. So two years ago, I started looking into Google, you can have a Google profile for free. It’s starting to get saturated. So the key is that you need to have a lot of reviews, you need to respond to the reviews. So I just started having my clients review me on Google, then, about a year and a half ago, I, I was made aware of their GLS program, Google Local Services. And basically it’s a Google Pay paid ad. So they promote you, you have to get background check. They do. You know they check to make sure you got insurance to check to make sure you’ve got no weird history. And then they give you a nice little green checkmark saying Google verified and then you have to pay a budget. You can pick the budget, but then they promote you. If someone puts in top real estate agents or top Realtors near me, you show up, you show up. So this

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