In this episode, we explain why the TAG Heuer Formula 1 is highly sought after in 2025.

We detail the history and recent revival of the TAG Heuer Formula 1 watch collection, tracing its origins from 1986.

Initially introduced as an affordable, colourful, and durable quartz timepiece with strong ties to motorsport, the line aimed to make Swiss luxury accessible.

We highlight the evolution of the collection through the years, incorporating chronographs and automatic movements while maintaining its position as an entry-point luxury watch.