In this episode, Matt discusses the pitfalls of social media content creation solely for attention and the vital role of authenticity in building a sustainable brand. From the necessity of genuine enjoyment to using your content to create business leads, tune in now to find out why creating content purely for effect is a recipe for disaster for long term success!

TIMESTAMPS
0:00 - Intro
0:05 - Saying Things Just For Effect
0:32 - Unsustainable Long Term
1:07 - Driving Traffic for Business Leads
1:50 - Conclusion

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▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/
▶ Website: https://matt-haycox.com/podcasts/

I’m Matt Haycox, entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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