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Why Expanding Your Menu Is Probably Killing Your Revenue
More choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from.
In this episode of Full Fat Marketing, Leonora breaks down why overloaded menus often weaken positioning, create decision friction, and quietly make brands less memorable and less profitable.
If you’ve ever wondered why some menus feel effortless and others feel chaotic, this episode will show you why clarity usually sells better than variety.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.
View all episodes
By Leonora BrebnerMore choice does not always create more demand. Sometimes it just makes a business harder to understand and harder to buy from.
In this episode of Full Fat Marketing, Leonora breaks down why overloaded menus often weaken positioning, create decision friction, and quietly make brands less memorable and less profitable.
If you’ve ever wondered why some menus feel effortless and others feel chaotic, this episode will show you why clarity usually sells better than variety.
⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show.
And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at [email protected]
Follow along: https://www.linkedin.com/feed/https://www.linkedin.com/in/leonora-brebner-90817413b/
Check out our website: https://www.lrbcreative.com/
Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist
Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.