Canadian small business owners can use nostalgia and familiarity to build trust, connection, and stronger holiday marketing results.

In this episode of Made for Canada, small business marketing strategist Cheyanne O’Driscoll breaks down the psychology behind the nostalgia effect , why people respond to what feels familiar in December , and how to apply it authentically in your marketing.

You’ll learn:
• How the brain links familiar cues with comfort, safety, and trust
• Why nostalgia drives spending and loyalty during the holidays
• Three practical ways to use it honestly — through real stories, community traditions, and shared memory

👉 Join the November Content Lab to plan your December content https://cheyanne-s-site-1b67.thinkific.com/courses/copy-of-october-content-lab