In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry.

Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile optimization are the new SEO power plays.

They also dive into how ChatGPT, Claude, and generative search will influence how renters discover properties — and what marketers can do right now to future-proof their websites for AI-driven search results.

Whether you’re a property marketer, digital strategist, or multifamily operator, this conversation gives you the roadmap to elevate your SEO strategy in 2025 and beyond.

Learn More About Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description

Learn More About Bailey Trevithick: https://digible.com/team/bailey-trevithick/?utm_source=dd_podcast&utm_medium=episode_description

00:00 Preview & Intro

02:06 Keywords vs Reality in Multifamily

04:56 Local SEO via Google Business Profile and Maps

06:03 Generative AI’s Impact on SEO

09:38 Is GPT a New SEO pillar?

12:21 Make FAQs a Priority

14:50 Using Resident Insights for Content