Customers hear “fingerprint resistant” and expect perfection, then feel let down when reality shows up. In this episode of The Steel CodCast, Anthony and Jon break down why this feature fails so often on the sales floor and how better expectation setting completely changes the outcome.

The conversation explains why fingerprint resistant is not a material failure, but an expectation failure. Anthony and Jon unpack what fingerprint resistant finishes actually do, why fingerprints still show, and why pretending otherwise guarantees dissatisfaction. The episode also explores the difference between fingerprint resistant and smudge proof finishes, the visual tradeoffs customers need to understand, and why honesty upfront creates happier long-term ownership.

This episode helps appliance professionals stop fighting stainless steel complaints after the sale and start positioning finishes realistically from the beginning. If you sell stainless appliances and regularly hear frustration around fingerprints, this conversation will sharpen how you explain finishes and protect trust.

Who This Episode Is For

Appliance sales professionals, showroom managers, and anyone responsible for selling stainless steel appliances or managing post-sale customer expectations.

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Timestamps

• 00:00 Why fingerprint resistant sets the wrong expectation
• 00:45 Fingerprint resistant versus fingerprint proof explained
• 01:30 Why this is an expectation failure, not a material failure
• 02:10 What fingerprint resistant coatings actually do
• 02:50 Why oils still transfer and need cleaning
• 03:15 How smudge proof finishes change the experience
• 03:55 The visual tradeoffs nobody explains
• 04:30 Choosing maintenance versus appearance honestly
• 05:10 Why honesty prevents long-term frustration

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