In this episode of The Fuck It Shift, host Adam Ross challenges one of the most popular — and most misleading — pieces of advice out there: “Follow your passion.”

Adam shares how that pressure to “find your passion” nearly suffocated him as a young adult and why chasing what you love isn’t the same as building a life you love. He explains that real fulfillment doesn’t come from waiting for passion to appear — it comes from developing skills, curiosity, and consistency until passion grows from progress.

Through personal stories and raw honesty, Adam reveals how his most successful business — the one that changed his life — isn’t even something he was originally passionate about. It’s what he found passion in.

This conversation flips the script on the myth of passion and reminds you that the goal isn’t to find the perfect thing — it’s to get great at anything you do. Because passion isn’t something you follow. It’s something you create.

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