The word community gets thrown around constantly but very few brands or creators are actually building one.

• Why follower count tells you nothing about community: Most brands confuse reach with belonging. Romi and Alex explain why community is built through connection, not numbers.

• How PerfectTed turned storytelling into explosive growth: From packaging to social content, they show how vulnerability and relatability made the brand stick.

• The new rules of creator partnerships: Creators are younger, smarter and more intentional and they won’t work with brands who lack authenticity.

• Why IRL ‘temples’ matter more than ever: From cafés to run clubs, in-person spaces are becoming the real backbone of modern brand communities.

• How to actually measure community success: Impressions aren’t it. Learn what qualitative signals matter and how to spot real engagement.

• The rise of niche and micro-creators: Smaller creators are driving higher trust, deeper engagement and better long-term value than ever before.

Community is becoming the most defensible moat in brand building yet most teams still chase metrics that don’t matter. This episode gives you the frameworks, examples and mindset shifts needed to build something people choose to be part of.

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Katie Street 

Marketing in the Madness 

Street Agency