The “IT Girl” aesthetic is sold as empowerment, the skincare, the ‘clean girl’ vibe, the effortless confidence.

But what if I told you it's just a more expensive way to tell you you’re not enough?

In this video, we’ll break down how the IT Girl brand quietly gaslights women into endless comparison, self-doubt, and consumerism - all while pretending it’s self-love.

If you’ve been chasing this illusion, it’s time to step back and ask: who benefits when you’re never quite satisfied with yourself?

Timestamps:

00:00 – What Even Is an “It Girl”?ChatGPT defines the modern It Girl aesthetic—and where it came from.00:40 – The It Girl Era: Origins & Gossip GirlHow pop culture (Serena, Alexa Chung) shaped this trend.01:58 – Why “It Girl” Is a Hollow IdentityThe aesthetic sells, but where’s the personality?03:30 – Social Media & the Pressure to PerformPerforming lifestyle over living authentically.05:00 – The Antidote: Cut Social Media & Ask WhyDo you really love matcha… or do you love being seen with it?06:50 – Brands, Influence & Unhappy ConsumersHow marketing feeds the “It Girl” machine—and empties our wallets.08:20 – Build Before You BrandYour personality should come first—not your aesthetic.10:30 – How to Be an “It Girl” with DepthTips for creating style, confidence & substance—without pressure.13:15 – Redefining Relationships & Self-WorthConfidence isn’t loud. It’s quiet strength, curiosity, and consistency.15:02 – Final Thoughts: Trends Fade, Character LastsDon’t chase what’s trending. Build who you are.

👇 Drop us a comment and let us know: Do you dream of being an IT Girl?

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About us Welcome to She Hustles ✨

your safe space to learn about how to build a business in Europe, learnings from failures and wins and mindset tips to stay the course.