This week we’re trying something a bit different.

We break down the good, the bad and the ugly of modern advertising — from founder-led brands that are doing it right, to lazy campaigns that completely miss the mark, to the growing use of AI in big brand ads.

We get into:

1. Why founder-led content is driving so much engagement right now
2. Why big brands struggle to replicate it
3. The problem with modern “story-first” ads that forget the product
4. Why some campaigns feel completely disconnected from reality
5. The rise of AI-generated ads and the backlash that comes with it
6. Whether AI is actually improving advertising or removing what makes it work

If you’re building a brand or working in marketing, this is a real look at what’s working right now — and what isn’t.

00:00 – Trying something new

01:30 – The GOOD: founder-led brands

06:30 – Why big brands can’t replicate it

10:00 – The BAD: ads that don’t sell anything

15:00 – Why storytelling can go wrong

18:30 – The UGLY: AI in advertising

24:00 – Coca-Cola AI ad breakdown

28:00 – AI vs real creative work

32:00 – Final thoughts