Gen Z is changing travel forever.

Their preferences are clear. 

Understanding them is key for Inbound Tour Operator.

ASEAN tour operators must meet GenZ requirement fast! 

1. Digital Inspiration is Everything  

↳ Gen Z looks for travel ideas on TikTok and Instagram.  

↳ They want to see real experiences shared by others.  

2. Spontaneity Rules  

↳ Last-minute trips are their go-to.  

↳ They enjoy the thrill of booking on a whim.  

3. Themed Experiences Matter  

↳ Unique themes attract their attention.  

↳ They seek out Instagrammable spots to share.  

4. Personal Recommendations Still Count  

↳ Friends and family influence their choices.  

↳ Word-of-mouth remains powerful.  

5. Travel with Friends or Partners  

↳ Group trips are preferred over solo travel.  

↳ Shared experiences enhance their adventures.  

6. Affordable Options are Key  

↳ Budget-friendly accommodations are a must.  

↳ Value for money drives their decisions.  

7. Self-Expression is Vital  

↳ They want experiences that reflect who they are.  

↳ Travel is a way to showcase their identity.  

8. Connection is Important  

↳ Building memories with friends matters most.  

↳ They crave shared moments over luxury.  

9. Inbound Tour Operator Must Adapt  

↳ Marketing strategies need to change.  

↳ Engage Gen Z with unique offerings.  

10. Create Memorable Experiences  

↳ Focus on what resonates with their values.  

↳ Make every visit special and unforgettable.