Gen Z is changing travel forever.

Their preferences are clear. 

Understanding them is key for Inbound Tour Operator.

ASEAN tour operators must meet GenZ requirement fast! 

1. Digital Inspiration is Everything  

↳ Gen Z looks for travel ideas on TikTok and Instagram.  

↳ They want to see real experiences shared by others.  

2. Spontaneity Rules  

↳ Last-minute trips are their go-to.  

↳ They enjoy the thrill of booking on a whim.  

3. Themed Experiences Matter  

↳ Unique themes attract their attention.  

↳ They seek out Instagrammable spots to share.  

4. Personal Recommendations Still Count  

↳ Friends and family influence their choices.  

↳ Word-of-mouth remains powerful.  

5. Travel with Friends or Partners  

↳ Group trips are preferred over solo travel.  

↳ Shared experiences enhance their adventures.  

6. Affordable Options are Key  

↳ Budget-friendly accommodations are a must.  

↳ Value for money drives their decisions.  

7. Self-Expression is Vital  

↳ They want experiences that reflect who they are.  

↳ Travel is a way to showcase their identity.  

8. Connection is Important  

↳ Building memories with friends matters most.  

↳ They crave shared moments over luxury.  

9. Inbound Tour Operator Must Adapt  

↳ Marketing strategies need to change.  

↳ Engage Gen Z with unique offerings.  

10. Create Memorable Experiences  

↳ Focus on what resonates with their values.  

↳ Make every visit special and unforgettable.  

Ready to leave traditional marketing cycles in the dust?

On this episode of Your Inbound Matters, we're diving deep into Vibe Marketing, hailed as "the new marketing"

....What is Vibe Marketing?

It's a modern approach using conversations between marketers and AI tools .

Think of it like trusting your strategic instincts while AI handles the heavy lifting and execution ....

This shift is happening because AI is now capable for marketing tasks, no-code "vibe coding" tools make automation accessible, and custom tool building costs have collapsed

.The old marketing world meant large teams, working in silos, with campaigns taking weeks or months to launch4 .... The new Vibe Marketing world? Y

ou need a single smart marketer paired with AI agents and workflows .

This allows for testing tons of marketing angles in real-time and launching campaigns in days, not weeks .... AI agents can work 24/7, monitoring opportunities and enabling personalized micro-interactions .

It's predicted marketing will soon resemble high-frequency stock trading ....Tools driving this include workflow automation platforms like N8N, Gum Loop, Manus, Make, and Relay, alongside "vibe coding" tools like Replit, Bolt, and Lovable, plus powerful LLMs like Claude or OpenAI model

.... Workflows can automate tasks like analyzing data, monitoring content/competitors, generating content, and crafting personalized outreach

Malaysia’s tourism is at a crossroads — are we just selling beautiful views, or are we creating life-changing experiences?

In this powerful episode from the Experience Economy Summit 2025 Singapore, Uzaidi Udanis, founder of Your Inbound Matters, faces tough questions about the real value of tourism today.

🔥 We talk about:

• Why basic tours no longer excite travelers

• How Langkawi and Kuala Lumpur can evolve

• The power of the Warisan Kuala Lumpur initiative

• How Malaysia can lead the Experience Economy revolution

💥 Discover why tourists want more than just photos — they want stories.

🔔 Subscribe for more insights on the future of tourism and digital transformation! #ExperienceEconomy #MalaysiaTourism #WarisanKL #TravelRevolution #Langkawi #InboundTourism #TourismTrends2025

Singapore is aiming for a massive leap — from $29.8 billion to $50 billion in tourism revenue by 2040. But how? And what can Malaysia learn from it? In this episode of Your Inbound Matters, Uzaidi breaks down Singapore’s ambitious Tourism 2040 strategy and reveals 8 powerful lessons Malaysian tourism players can apply today. From high-value stopover travelers to world-class MICE events, cruise hubs to wellness tourism — this is your roadmap to future-proofing Malaysia's inbound tourism industry. Ready to shift from quantity to quality? Tune in and transform your approach.

Once upon a time, travel agents were the go-to experts for planning vacations.

But today, 57% of travelers are dropping big money on trips straight from Instagram, YouTube, and TikTok—no agents, no traditional booking sites, just social media.

So, is this the end for travel agents?

Or is there still a way for them to stay relevant in this digital takeover?

Let’s break down how social media has become the new-age travel agent and what this means for the future of the industry.

If you're in the travel industry and want to stay ahead, follow our Facebook page for quick-start strategies on how to leverage social media to grow your business: 👉 OTA Academy Malaysia

https://www.facebook.com/otaacademymalaysia/

or subscribe YIM Topia newsletter - https://yourinboundmatters.beehiiv.com/subscribe

🚀 Why Every Tour Operator Needs Their Own Travel Podcast – NOW! 🎙️

Are you a tour operator, travel agent, or tourism entrepreneur struggling to stand out in a crowded market? Social media posts get lost, ads are expensive, and brochures? Let’s be honest—who even reads them anymore? 😅

In this episode of Your Inbound Matters Podcast, we reveal why having your own travel podcast is the ultimate marketing game-changer. Learn how to:
✅ Build authority & trust with travelers and industry players
✅ Reach global audiences on platforms like iTunes & Spotify
✅ Turn your expertise into a powerful sales & branding tool
✅ Create evergreen content that works for you 24/7
✅ Get more direct bookings—without spending a fortune on ads!

💡 If you want to attract more customers, establish yourself as a travel expert, and future-proof your business, this is the episode you CANNOT afford to miss!

🎧 Listen now and take the first step towards launching your own travel podcast!

🔔 Don’t forget to subscribe & follow for more inbound tourism strategies that actually work!

#TravelPodcast #TourismMarketing #InboundTourism #PodcastForBusiness #YourInboundMatters #TourOperatorTips #TravelEntrepreneur #SpotifyPodcast

If you are interested to create your own PODCAST CHANNEL , our team can be able to assist you . Click your interest at https://m.1ws.app/userhome/user/book-event?id=Yzh0MGlWLzRVZWc4QmFmN0F0MEg4QT09&pg=events

In this episode, we delve into the ambitious question: Can Malaysia become the world's premier adventure tourism destination? 

Currently, Malaysia holds the #11 spot in the global Adventure Tourism Development Index (ATDI), trailing behind regional competitors like Thailand, which stands at #3.

We'll explore Malaysia's rich natural assets—from the ancient rainforests of Taman Negara to the vibrant marine life around Sipadan Island—and discuss the challenges and opportunities in elevating Malaysia's adventure tourism profile.

Join us as we analyze strategic insights, sustainable practices, and innovative approaches that could propel Malaysia to the top of the adventure tourism rankings.

Forget what you know about kites. This isn't a gentle breeze; it's a whirlwind of color, competition, and culture as over 40 countries descend on Malaysia for the 27th Pasir Gudang World Kite Festival.

Witness the world's most prestigious kite festival, featuring135 international kite flyers and over 400 local participants showcasingtraditional kites, modern designs, and breathtaking aerial displays. It's a global showdown where artistry meets the sky. The festival includesinternational kite competitions, a drone light show, and cultural performances, offering an unforgettable experience for everyone.

Join us as we explore the lucrative world ofgolf tourism, a market projected to reach$41.2 Billion by 2030! This episode dives into the key trends driving this growth, from the rising popularity of golf as a leisure and social activity to the increasing demand forexperiential, sustainable, and personalized travel. Discover howtechnological advancements are enhancing the golf tourism experience and how changing consumer preferences are shaping the market. We'll also highlight key regions like theU.S. and China that are leading this expansion. Whether you’re a golf enthusiast or a travel professional, this episode provides valuable insights into this dynamic industry.Ready to take your involvement to the next level?Your Inbound Matters is hosting a special workshop,"How to Be a Golf Tour Operator", where you can learn the essential skills to navigate this growing market in just 3 hours for only RM 50. Don't miss this opportunity to turn your passion for golf into a profitable venture.•Workshop Link:yourinboundmatters.com/golf

In this episode of Your Inbound Matters, we break down the untapped potential of hotel bookings and offer actionable strategies for travel agencies.

From understanding the revenue leakage in traditional booking practices to harnessing the power of AI and personalization, we'll give you the tools you need to enhance your services and improve your bottom line.

Discover how to integrate hotel bookings more effectively, offer seamless travel experiences, and stay ahead of the competition.