Lead generation alone does not matter in marketing and sales, if it did then maybe startups and other businesses may be happy - but not if they don’t convert.  In this episode we discuss why marketers must have a lead generation strategy in place to think about influencing more conversions and new business, opposed to just generating leads.  Hope you enjoy it! 👌  My name's Neil Patel and I'm an ex-Technical Consultant who's now a growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com

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