We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans.

In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather than data, which is why so many struggle to convert leads into revenue. Anastassia shares her proven methodology for building, testing, and fixing ICPs using AI-powered research that cuts validation time from weeks to days.

Tune in to discover how to stop targeting incorrect prospects and start building ICPs that drive more conversions for your software startup. 🎧

Connect with Anastassia:

Website: https://ana.bio/

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.

In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets.

Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧

Connect with Kenny:

LinkedIn: https://www.linkedin.com/in/kenny-ridgell/

Website: https://ridgemediallc.com/

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing.

In this honest digital marketing career episode, you'll discover why the "start an agency" and "quit your job" advice can be a real problem if that's your only motivation for getting into digital marketing. I'll share my recommendations on how I'd approach it based on my experiences.

This will be perfect for aspiring marketers, career changers looking to get into digital marketing, and anyone considering the transition who wants to avoid the common pitfalls that catch most people out.

💥Get my CV/Resume templates that helped me secure my first marketing internship and proper director marketing job role: https://payhip.com/growthverticalCheck out these videos if you want to learn more about building your marketing career:1). How To Get Into Digital Marketing - My Career Journey: https://www.youtube.com/watch?v=2qmgbouA3dA 2). How To Create a Marketing CV That Gets You Hired: https://www.youtube.com/watch?v=KvkQJ7wDpng&t=152s

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide.

In this Google Ads custom segment tutorial, you'll discover:

- How to navigate Google Ads custom audience settings

- Creating segments specifically targeting competitor website visitors

Perfect for SaaS founders and marketers who want to leverage competitive targeting to win over prospects already researching solutions in your space. This tutorial was created after some requests from a previous in-depth tutorial on how to target competitor traffic to bring users to your website.🚀🎧

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.

In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.

Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business. 🎧

Connect with Emeric:

LinkedIn: https://www.linkedin.com/in/ernoult/

Website: https://www.agorapulse.com/

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide.

In this LinkedIn Ads for beginners tutorial, you'll discover:

- How to navigate LinkedIn Campaign Manager

- Selecting the right campaign objective for B2B lead generation

- Creating targeted audience parameters for SaaS decision-makers

- Setting appropriate budgets and bid strategies for startups

- Choosing the best ad format for your first campaign- Creating compelling ad content that resonates with B2B audiences

- Configuring lead forms that capture qualified prospects

Perfect for SaaS founders and marketers who want to leverage LinkedIn advertising to generate high-quality B2B leads. This LinkedIn ads campaign tutorial focuses on practical, actionable steps rather than theory. 🚀🎧

⏱️ TIMESTAMPS:

00:00 Introduction

00:37 Prerequisites for LinkedIn Ads

01:04 Complete LinkedIn Ads tutorial

04:14 Creating your target audience

10:46 Choosing the right ad format

12:02 Budget and scheduling setup

14:41 Creating your LinkedIn ad

15:03 Lead form configuration

19:14 Launch checklist

20:06 Downloading leads from your LinkedIn Lead Gen campaigns

20:45 Future LinkedIn Ads tutorial videos

21:19 LinkedIn Ads need to know

22:31 LinkedIn Ads what to keep in mind

25:31 LinkedIn Ads conclusion

25:40 Supporting content marketing video to help with LinkedIn Ads

🔗 RESOURCES:

👨‍💻 LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

🌍 Need marketing help? https://calendly.com/neil-growthvertical/growth-strategy-jam

🎙 Prefer audio-only? https://podcasts.apple.com/us/podcast/growth-vertical/id1513730780

📱 CONNECT WITH NEIL:

🐦 Twitter - https://twitter.com/Neil_992

📸 My Instagram - https://www.instagram.com/neilp_992/

👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/

Want to learn more about growing your B2B SaaS startup? Check out these videos:

Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers: https://www.youtube.com/watch?v=aj_OhjWp2KE

17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio&list=PLnLzMKAnfDcxyxm4hH0QD2TmSEKwagLgE

#LinkedInAds #B2BSaaS #LeadGeneration #LinkedInMarketing #SaaSMarketing #B2BMarketing #LinkedInAdsTutorial #StartupMarketing #DigitalMarketing #LinkedInLeadGen #growthmarketing #saasstartups

WHO AM I: I’m Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better grow B2B SaaS and software startups, our marketing careers and ourselves.

We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.

He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before founding Cultivize in 2018.

Tune in to learn about how powerful a CRM and lead nurturing can be for businesses, and what's in store for the future. 🎧

Connect with Jason:

Website: cultivize.com

Books: afterthelead.com

Tools: profitpathtool.com (Use Code: growthvertical to get 50% off)-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results early 🚀🎧

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth hacks to expand their businesses.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com