We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.

In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what truly drives revenue. Emeric shares actionable frameworks for building attribution systems that work, even with limited resources.

Tune in to learn how to transform your social media activities into measurable revenue and create a social strategy that actually converts for your software business. 🎧

Connect with Emeric:

LinkedIn: https://www.linkedin.com/in/ernoult/

Website: https://www.agorapulse.com/

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide.

In this LinkedIn Ads for beginners tutorial, you'll discover:

- How to navigate LinkedIn Campaign Manager

- Selecting the right campaign objective for B2B lead generation

- Creating targeted audience parameters for SaaS decision-makers

- Setting appropriate budgets and bid strategies for startups

- Choosing the best ad format for your first campaign- Creating compelling ad content that resonates with B2B audiences

- Configuring lead forms that capture qualified prospects

Perfect for SaaS founders and marketers who want to leverage LinkedIn advertising to generate high-quality B2B leads. This LinkedIn ads campaign tutorial focuses on practical, actionable steps rather than theory. 🚀🎧

⏱️ TIMESTAMPS:

00:00 Introduction

00:37 Prerequisites for LinkedIn Ads

01:04 Complete LinkedIn Ads tutorial

04:14 Creating your target audience

10:46 Choosing the right ad format

12:02 Budget and scheduling setup

14:41 Creating your LinkedIn ad

15:03 Lead form configuration

19:14 Launch checklist

20:06 Downloading leads from your LinkedIn Lead Gen campaigns

20:45 Future LinkedIn Ads tutorial videos

21:19 LinkedIn Ads need to know

22:31 LinkedIn Ads what to keep in mind

25:31 LinkedIn Ads conclusion

25:40 Supporting content marketing video to help with LinkedIn Ads

🔗 RESOURCES:

👨‍💻 LinkedIn Campaign Manager: https://www.linkedin.com/campaignmanager/

🌍 Need marketing help? https://calendly.com/neil-growthvertical/growth-strategy-jam

🎙 Prefer audio-only? https://podcasts.apple.com/us/podcast/growth-vertical/id1513730780

📱 CONNECT WITH NEIL:

🐦 Twitter - https://twitter.com/Neil_992

📸 My Instagram - https://www.instagram.com/neilp_992/

👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/

Want to learn more about growing your B2B SaaS startup? Check out these videos:

Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers: https://www.youtube.com/watch?v=aj_OhjWp2KE

17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio&list=PLnLzMKAnfDcxyxm4hH0QD2TmSEKwagLgE

#LinkedInAds #B2BSaaS #LeadGeneration #LinkedInMarketing #SaaSMarketing #B2BMarketing #LinkedInAdsTutorial #StartupMarketing #DigitalMarketing #LinkedInLeadGen #growthmarketing #saasstartups

WHO AM I: I’m Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better grow B2B SaaS and software startups, our marketing careers and ourselves.

We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.

He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before founding Cultivize in 2018.

Tune in to learn about how powerful a CRM and lead nurturing can be for businesses, and what's in store for the future. 🎧

Connect with Jason:

Website: cultivize.com

Books: afterthelead.com

Tools: profitpathtool.com (Use Code: growthvertical to get 50% off)-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results early 🚀🎧

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth hacks to expand their businesses.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to later convert them into customers.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to get traction early and generate leads with no added cost.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We’re joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving career in advertising and has experience working on high-profile platforms such as CNN Special Project and leading iHeartMedia’s digital division.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com