Growth Vertical

We're joined by Sarah Pattisall, Brand and Content Strategist at Brand3, who helps B2B companies align brand strategy with AI implementation before automation ever touches customer-facing content. Sarah's focus is on where AI actually creates ROI for a business.

Tune in to discover why so many B2B marketing teams fall into the trap of mass-producing content with AI, and why it quietly damages the brand voice that made their content work in the first place. 🎧

Sarah shares why brand voice erosion is really a symptom of treating content production as an output to scale rather than a craft, the framework she walks clients through to keep AI-assisted content on-brand at real volume, and why a diluted brand voice quietly keeps a business renting its audience instead of owning it.

Connect with Sarah:

LinkedIn: https://www.linkedin.com/in/sarahpattisall

Website: https://www.brand3.net/

Podcast (The CEO's Heart for Service): https://www.brand3.net/the-ceo-heart-for-service-podcast/

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

🌍 Are you a SaaS founder looking to accelerate growth? Book a Growth Strategy Session: https://growthvertical.com/

LET'S CONNECT:

🐦 Twitter - https://twitter.com/Neil_992

📸 Instagram - https://www.instagram.com/neilp_992

👔 LinkedIn - https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself.

In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of money. This came up during a client account audit, and it was AI that reminded me and flagged where the spend was actually going — which is part of why I keep pushing AI as a core part of any PPC workflow nowadays. If you missed the previous video on how I use AI day-to-day for B2B SaaS marketing, the link is in the resources below.

Note: this tutorial will help if followed visually.

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📳 Follow this Podcast and Subscribe to the ⁠Growth Vertical YT channel⁠ for Tutorials.

🔗 RESOURCES:

📥 Looking for the AI Swipe File? Subscribe to my newsletter.

🎓 Marketing Infrastructure Workshop for SaaS Startup Founders - Join the Waitlist

LET'S CONNECT:

🐦 Twitter - ⁠⁠⁠https://twitter.com/Neil_992⁠⁠⁠

📸 Instagram - ⁠⁠⁠https://www.instagram.com/neilp_992⁠

👔 LinkedIn - ⁠⁠https://www.linkedin.com/in/neilpatel992/⁠

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. ⁠growthvertical.com

If you're only using AI to write blog posts or social media content, you're leaving serious value on the table, especially if you're in B2B SaaS marketing. In this video, I break down the 3 ways I use AI tools day-to-day as a B2B growth marketer consultant, and I will go through how you can start embedding them into your own marketing workflow.

If you're a SaaS founder trying to scale your marketing output or an aspiring B2B marketer building your AI skillset, these practical, and immediately actionable use cases will help you immediately increase the value AI has on your operation. 🚀🎧

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📳 Follow this Podcast and Subscribe to the ⁠Growth Vertical YT channel⁠ for Tutorials.

🔗 RESOURCES:

📥 Looking for the AI Swipe File? Subscribe to my newsletter.

🎓 Marketing Infrastructure Workshop for SaaS Startup Founders - Join the Waitlist

LET'S CONNECT:

🐦 Twitter - ⁠⁠⁠https://twitter.com/Neil_992⁠⁠⁠

📸 Instagram - ⁠⁠⁠https://www.instagram.com/neilp_992⁠

👔 LinkedIn - ⁠⁠https://www.linkedin.com/in/neilpatel992/⁠

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. ⁠growthvertical.com

We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce, education, and healthcare. Brook's focus on data-driven acquisition and AI-assisted creative testing gives him a grounded, practical view of where AI is actually moving the needle in paid advertising.

Tune in to discover more about why most B2B marketing teams are either avoiding AI in their paid campaigns entirely or applying it without a clear system and wondering why it isn't working. 🎧

Brook shares how to build a proper AI-assisted creative workflow, what a testing framework that produces a real signal looks like, and how lean startup teams can use AI to operate more efficiently without losing control of quality.

Connect with Brook:

LinkedIn: https://www.linkedin.com/in/brookshepard/

Website: https://www.masoninteractive.com/

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.

This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords with the proper infrastructure in place.

📊 Download the PPC Search Ads Opportunity Analysis Template

📋 Join the waitlist for the Marketing Infrastructure Workshop for founders

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.

This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords with the proper infrastructure in place.

📊 Download the Keyword Research Master Template

📋 Join the waitlist for the Marketing Infrastructure Workshop for founders

-------------------------------------------------

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth.

This systematic approach to marketing measurement has helped clients identify where they're overspending, where to scale down budgets, and where to scale up to influence pipeline generation - against performance. Some clients have discovered 2-3x more qualified opportunities simply by analysing their data through this tracking approach.

In this video, you'll discover:

- The core funnel metrics every B2B SaaS startup should track.- Critical conversion rates that reveal where your funnel is performing well or not.

- Which vanity metrics to avoid early on.

- Why optimising too early can harm growth.

- How to implement this measurement infrastructure using Google Sheets and your CRM.Perfect for B2B SaaS founders who need to understand which GTM channels actually work, and aspiring marketers who want to learn the systematic measurement approach that separates strategic marketers from tactical executors. This video focuses on building marketing infrastructure, not isolating and understanding "feel-good" metrics.

📊 Download the Trended Funnel Dashboard Template📋 Join the waitlist for the Marketing Infrastructure Workshop for technical founders

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on real client results from my growth marketing consulting and contracting business services.

You'll discover why AI has changed how Google Ads match types work in 2025, and how Google Ads fits into your complete marketing infrastructure system.

This video is perfect for B2B SaaS founders dealing with complex sales cycles and aspiring marketers who want to systematically implement a Google Search Ads into their marketing infrastructure. Note that this approach also works with Microsoft Ads.🚀

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans.

In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather than data, which is why so many struggle to convert leads into revenue. Anastassia shares her proven methodology for building, testing, and fixing ICPs using AI-powered research that cuts validation time from weeks to days.

Tune in to discover how to stop targeting incorrect prospects and start building ICPs that drive more conversions for your software startup. 🎧

Connect with Anastassia:

Website: https://ana.bio/

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com

We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.

In this episode, we tackle the measurement issues early-stage SaaS companies face, and unpack why most founders are drowning in marketing data but can't figure out what's actually working. Kenny shares proven frameworks and best practices to avoid optimising for vanity metrics trap, and track what matters to prevent wasting marketing budgets.

Tune in to discover how to ensure your analytics approach is clear and provides actionable and impactful insights that drive sustainable growth for your software startup. 🎧

Connect with Kenny:

LinkedIn: https://www.linkedin.com/in/kenny-ridgell/

Website: https://ridgemediallc.com/

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📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Session.

LET'S CONNECT:

🐦 Twitter - ⁠⁠https://twitter.com/Neil_992⁠⁠

📸 Instagram - ⁠⁠https://www.instagram.com/neilp_992

👔 LinkedIn - ⁠https://www.linkedin.com/in/neilpatel992/

I'm Neil Patel, a growth marketer based in the UK. On this channel, I break down growth marketing and personal growth so we can better growth hack businesses and ourselves. growthvertical.com