Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup growth. B2B case studies can only be impactful if used correctly. Guess what, so many businesses start out by using case studies the wrong way. In this video, we break down the type of case studies you can create, how to create them and for what specific purpose. Hope you find it useful!👌

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LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through this where I provide the key points to consider when selecting a social media advertising platform because it's quite easy to select the wrong one in the beginning if you're not careful. Getting this right for your early experiments starts with understanding the platform. Over time I've seen B2B SaaS marketers and founders executing on the wrong platforms or in the wrong way only to conclude that the platform does not work. Hope you find it useful!👌

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We’re going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you’ll notice that it is particularly popular in the B2B SaaS startup or tech startup world.  Whether you’re a marketer or a founder trying to grow a B2B tech startup, this video should help you understand the differences between the different stages of a lead. Hope you find it useful!👌

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem.

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to start running your marketing experiments and drive growth. This growth framework will provide you with the right mix of variables you when approaching experimenting, prioritising and executing marketing ideas efficiently. Note that every experiment should be data-driven therefore you should focus on gathering data from each executed idea to then compare. You’ll need to focus and be quick to deprioritise the ideas that do not work and scale up the ones that do. Hope you enjoy it!👌  

This episode is probably best consumed visually so head over to YouTube for the full tutorial.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before, Jeremy had started other podcasts too and was named a top influencer by Forbes and a Top Millennial Influencer by BuzzFeed. We sat and discussed how Jeremy and Command Your Brand grew their revenue by 71% in a down economy and how other startups can apply the same principles. This was a very interesting chat as a few really simple but key growth strategies from both a business and marketing standpoint emerged, all whilst diving into the details of Jeremy’s journey with Command Your Brand. Hope you enjoy it!👌

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.   

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conversation with Mark as he discusses how he made not 1 but 4 successful startup exits and what it takes to start a business and grow it. Learn how to grow your startup with the various business and marketing strategies & tactics discussed to ensure higher chances of success. Find out about Mark LaChance's 4 successful exits and how to build highly profitable startups. Hope you enjoy it!👌

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.   

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Increase your chances of getting hired in digital marketing by building a resume the right way.  We discuss how marketing freshers or marketing graduates can add particular elements to a CV or Resume to increase their chances of breaking into the industry. Hope you enjoy it!👌

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Growth hacking is a term that has been thrown around the marketing industry and the tech startup space for a while now, especially across startups in the different funding stages including pre-seed, Series A, Series B, Series C all the way to venture-funded companies, angel invested startups or even bootstrapped companies.  It’s only becoming more popular, but what is growth hacking?  Growth hacking can be a pretty intense part of marketing as it can become cutthroat because of it’s fast-paced and technical nature. This is why the role of growth marketing or growth hacking particularly suits tech startups.   In this video, I try to explain what growth hacking is so stay tuned.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Growth marketing is a term that has been thrown around the marketing industry and startup space for a while now. It’s only becoming more popular, but what is growth marketing? Growth marketing can be a pretty intense part of marketing as it can become cutthroat because it’s fast-paced, technical and requires constant management. This is why the role of growth marketing or growth hacking particularly suits tech startups. In this video, I try to explain what growth marketing is so stay tuned. 

Hope you enjoy it! 👌

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.  

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point in their journeys. I'll be sitting down to share my experiences in marketing and personal growth to provide the right strategies for people to grow themselves, their careers and their businesses. growthvertical.com