B2B software startups find their sales teams almost spend too much time on demo calls which leads to prospects being unqualified or just going cold. In this video, we're going to talk about how we can change that. We discuss how you can use a strategy of simply telling your prospects the top 10 things they need to know before they hit a sales call. This will not only generate demand but qualified leads. Feel free to ask any questions you may have👌

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LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We discuss the second tactic in the recent 17 proven marketing tactics video: Using PPC Ads to Go After High-Intent Search Terms. This is more of a pay-to-play tactic but it can be very rewarding compared to organic strategies and tactics such as SEO. We discuss how you can use PPC to tap into the already existing demand on the market by looking to market on search engines such as Google or Microsoft Ads. Listen to find out more.

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We discuss the first tactic in the recent 17 proven marketing tactics video: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers  This is one of the most important tactics considering we are in a market landscape where a lot of companies are becoming media houses. They are essentially producing a lot of content, but how do you compete considering you are just starting out as a startup? Listen to find out exactly how.

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RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We cover the top proven marketing strategies and tactics to grow startups with little to no budget. Both bootstrapped and funded startups face limiting budgets and restrictions when it comes to growing the business, so these marketing tactics should help them get on the front foot. The key thing here is to test each tactic one by one. Focused testing always brings in the most results, because you won't be spreading yourself thin since you already have limited resources.

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

I share my thought process behind choosing between a Digital Marketing MSc or MBA degree. We will discuss why I chose to go with my digital marketing degree and what the thought process was behind it. What we will cover:

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software.  A/B testing is crucial and everyone knows that on this channel we’re all about growth hacking & marketing experiments. If you deploy some form of testing you’re only going to increase your chances of understanding what’s working and what’s not and is more efficient in the way you grow sales conversion rates. Joel draws from his wealth of experience to help us understand how we should be A/B testing, and how to make it more impactful for sales and your startup.  

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth.  With the current difficulties businesses are facing, these strategies for b2b tech startups can really help shift the viewpoint on how to maintain a good growth trajectory or even boost it further. Simon talks about the effective strategies, tactics and frameworks to use to influence growth regardless the position of the business.  Hope you find it useful!👌  

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. If you are looking to grow your start-up effectively - it’s important to have a brand and storytelling strategy in place. For b2b startups, this can be a great differentiator in how prospects view working with and what your vision and mission are vs a giant. Hope you find it useful!👌

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Develop your own strategic brand story, and unlock the potential of your organization with Woden's Storytelling e-book: https://strategy.wodenworks.com

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying out a content marketing strategy can be quite daunting. There are a multitude of platforms to push content to, not to mention the type of content you can create in the first place. In this video, we break down how you can go about deciding what content to create, and how you can test multiple platforms to ensure you're effectively targeting and impacting your audience. Hope you find it useful!👌

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com

Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup growth. B2B case studies can only be impactful if used correctly. Guess what, so many businesses start out by using case studies the wrong way. In this video, we break down the type of case studies you can create, how to create them and for what specific purpose. Hope you find it useful!👌

📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.

RESOURCES:

LET'S CONNECT:

My name's Neil Patel and I'm an IT guy turned growth marketer & host of the Growth Vertical podcast. This is a podcast to inspire people to reach the next vertical point of their journey. I'll be sitting down to share growth marketing and personal growth experience to help people grow themselves, their careers and their businesses. growthvertical.com