What happens when your global product fails miserably in a new market? Rahul Kumar has the answers — and the battle scars to prove it.

In this episode of Innovation Impossible, our host Danniel Roumian Booker sits down with Rahul Kumar, Global Head of R&D for Wellbeing and SDA at Electrolux.

In this episode of Innovation Impossible, we dive into:

• The million-dollar lesson Electrolux learned launching European products in India
• How ignoring real-world human behavior destroys innovation
• The right way to diagnose product failure (Fishbone + 5 Whys explained)
• Why "one-size-fits-all" products don't work globally — and what to do instead
• How AI, IoT, and multifunctional products are reshaping homes worldwide

If you're an innovation leader, product manager, or insights pro building for global markets — this episode is essential.

🧠 Innovation Impossible is the show for product leaders, R&D teams, and innovators shaping the world of tomorrow.

This episode is sponsored by Prelaunch.com, the qual and quant platform that guarantees actionable insights from ready-to-buy customers... before you launch your innovation.