Most financial advisors believe they’re good communicators.

The data says otherwise.

In this episode we explore why the words you use — not your technical expertise — may be quietly costing you clients, referrals, and long-term retention.

This conversation breaks down the science behind communication and message mapping, and why many otherwise strong advisory practices struggle to retain assets during key transition moments.

In this episode, you’ll learn:

• Why clients evaluate advisors more by how they communicate than what they recommend
• How small word choices influence trust, confidence, and decision-making
• Why “good” advisors still lose clients — especially around retirement and income planning

Key takeaways for independent advisors:

• The communication habits that weaken client retention without you realizing it
• How research-backed message mapping can immediately improve client conversations
• Practical ways to strengthen trust, engagement, and long-term relationships

This episode is designed for independent financial professionals who want to grow smarter, retain more clients, and elevate their practice without adding complexity.

🎧 Watch the full episode to hear real examples and actionable ideas you can apply immediately.

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