Most tattoo shops focus on great art, but is that enough to stay competitive? In this episode, Alex Gonzalez, co-owner of Electric Expressions, shares how his background in Harley-Davidson sales and customer service transformed his shop’s success. We dive into why sales isn’t a dirty word, how client communication can make or break a shop, and the key strategies every tattoo artist should adopt to keep their books full. If you want to future-proof your shop, this is a must-listen!