The Vignette Effect

Why “Grow My Business” Isn’t a Good Goal


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“I just want to grow my business.”
It’s the most common thing I hear on discovery calls—and the first thing we have to unpack. Because “grow my business” isn’t actually a goal. It’s a vague wish wearing a blazer.

In this episode, we’re breaking down why generic goals don’t work—and how to set ones that do. If you’re feeling scattered, stalled out, or like your to-do list never quite moves you forward, this one’s for you.

Inside:

  • Why clarity beats hustle every time
  • What to say instead of “grow my business”
  • How to turn big dreams into aligned, doable goals
  • A SMART-er approach to goal setting (minus the burnout)
  • Why honoring your capacity is the key to consistent progress
  • If your big ideas keep getting stuck in “someday,” hit play. Let’s turn that vision into a strategy that actually fits your brand, your energy, and your life.

🎧 Listen now and give your goals a serious glow-up.

Resources & Links:

Book a discovery call with Raquel here

Learn more about coaching with Vignette Brand Studio here.

Follow on Instagram: @raquel.furman

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The Vignette EffectBy Raquel Furman