Failure sits inside every real business journey. Growth starts once you accept this and prepare for it. In this episode of the Bread & Butter Podcast, Tayo and Eman break down mistakes they made while building businesses. The goal stays simple. Help you avoid unnecessary loss of time, money, and energy.

The conversation starts with mindset. Chasing money first creates pressure and poor decisions. Focusing on who you help creates clarity. When you solve real problems, trust grows. Trust leads to opportunity. Opportunity leads to income. The shift sounds small, yet changes how you operate every day.

They explore market research and why personal opinion does not equal customer demand. Many founders build products they like instead of products people buy. Knowing your audience, testing ideas, and gathering feedback early saves months of wasted effort.

Funding plays a key role. Starting with too little money limits scale and slows progress. Once a model works, investment matters. Without it, competitors with backing move faster and win market share.

Data features heavily. Leads, enquiries, birthdays, feedback, and exit reasons all matter. Without systems, insights disappear. With systems, businesses improve service, retention, and revenue.

Pricing and perceived value receive honest attention. People pay based on what they believe something represents. Price too low and trust drops. Price without clarity and sales stall. Matching price to audience expectations stays critical.

They also discuss marketing budgets, partnerships, and visibility. Organic reach alone rarely sustains growth. Distribution requires intention, spend, or collaboration.

Legal structure and tax planning close the episode. Contracts protect effort. Accountants protect cash flow. Ignoring both creates risk no business needs.

This episode serves founders, side hustlers, and anyone planning to start. The lessons feel direct because they come from lived experience. Learn early. Adjust fast. Build with purpose.

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The Bread and Butter by Emmanuel Asuquo & Tayo Oguntonade is not your typical finance or business podcast, it explores real-life stories of how money plays a part in our day-to-day life - with no boundaries, no secrets and no censorship. In each episode we invite you to be a fly in the room when we discuss money taboos, key financial advice and some of the hottest money topics online, often with well-known guests from influencers, athletes to musicians. Together we discuss money in a super relatable way, talk about the impacts it's had on their journey and the role it plays today. Topics will revolve around how money plays a part in parenting, living and working abroad, entrepreneurship and content creation & more!

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