What happens when you stop waiting for the “perfect” business idea and simply start solving problems?
From growing up between Ethiopia and the Netherlands, to leaving medical school, building businesses, securing a €1.3M exit, and turning one unconventional marketing campaign into nearly $10M in revenue, this is a story of relentless entrepreneurship, calculated risk, and seeing opportunities where others don't.
The conversation goes deeper into investing in Africa, the diaspora returning home, building businesses across emerging markets, money, family, failure, and why the right people around you can completely change your trajectory.
If you've ever wondered how entrepreneurs spot opportunities before everyone else or whether Africa is becoming the next major frontier for business and investment, this one is worth watching.
03:19 — From Entrepreneur to Investor
10:54 — The Opportunity She Discovered in Africa
18:09 — Starting Her First Business
23:30 — The €1.3M Business Exit
27:50 — Turning Problems Into Businesses
35:47 — The Business That Made $10M in 48 Hours
49:18 — Investing Across Africa
53:05 — What Makes a Good Investment?
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Bread & Butter by Emmanuel Asuquo & Tayo Oguntonade explores the real relationship between money and life — no boundaries, no secrets, no censorship.
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