Is Amazon the sleeping giant of the advertising world? Surely that's impossible... right?

On this episode of the Performance Marketing Unlocked podcast, PMW's editorial team bands together to analyse some of the biggest news from the past fortnight, namely Amazon's sudden departure from Google Shopping ads and the latest respective AA/WARC and IPA Bellwether reports for the opening of 2025.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Episode breakdown ~

Why did Amazon disappear from Google Shopping ads? (1:16)

What do the latest AA/WARC and IPA Bellwether figures mean for adland? (12:51)

Is retail media part of search? (24:21)

~ Further reading ~

Amazon disappears from Google Shopping ads

Strategy shift or test?: Marketers react to Amazon's shock Google Ads exit

‘Reacting fast isn't the whole story’: UK ad industry on the latest AA/WARC report

AA/WARC: UK adspend increases 8% to open 2025

IPA Bellwether: Increase in 'short-term' marketing budgets reverses decline

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