Many successful startups blend creativity with seriousness in their branding. Notable examples include Apple and Google, which feature playful elements in their names and approaches. Previously, naming startups often involved unconventional choices, but this trend has decreased recently. With the rise of AI companies, many startups now adopt straightforward names like OpenAI or Safe Superintelligence. Branding experts note that whimsical names are less favored due to perceptions that they deter venture capital investment. Additionally, the availability of unique names is limited by existing trademarks, and founders aim for names that resonate across markets. Although some startups continue to use unconventional names, many have faced challenges. Names may become less memorable without a whimsical edge, yet a few startups with quirky names have managed to secure funding. The naming landscape is in flux, with potential for a return to creativity in the future driven by successful uniquely named startups.

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