The Digital Success For Business Podcast

Why Human Connection Is the Secret to Long-Term Success

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Overnight success is a myth. In this episode, Leanne Cohens, Founder of Marketing Leap, shares the real story behind building sustainable marketing success. From handing out flyers at Pacific Fair to rebranding a global company and creating Marketing Leap, Leanne reflects on the timeless principles that have stood the test of time: consistency, clarity, and human connection.

You’ll hear personal lessons, client stories, and practical insights on how to play the long game — no gimmicks, no hype — just authentic marketing that compounds over time and creates lasting results.

What You’ll Learn in This Episode

✅ Why “overnight success” is a myth (and how to build real momentum)

✅ The three habits that keep your marketing working year after year
✅ How trust, relationships & consistency create lasting results
✅ Lessons from Leanne’s early ventures in beauty & retail — and how they shaped Marketing Leap
✅ The simple mindset shift to stop one-off campaigns and start long-term growth

Key Quotes
  • “Marketing that actually works isn’t about chasing the next shiny thing — it’s about playing the long game.”
  • “The tools might change from flyers to Facebook, but the fundamentals stay the same: trust, clarity, and connection.”
  • “Real marketing success doesn’t come from hacks — it comes from habits.”
    • Timestamps

      • 00:00 The Myth of Overnight Success
      • 01:13 Core Marketing Principles
      • 02:02 The Long Game in Marketing
      • 04:06 Lessons from Past Experiences
      • 06:00 Adapting to Change
      • 06:32 Advice for New Marketers
      • 08:55 The Importance of Consistency
      • 09:46 Case Study: Financial Services
      • 10:37 Conclusion & Next Steps

        • Marketing is a marathon, not a sprint. The brands that win aren’t the ones chasing trends — they’re the ones that show up with clarity, consistency, and purpose.

        If you’re ready to stop the “start-and-stop” chaos and build a marketing system that compounds over time, that’s what we do here at Marketing Leap.

        👉 Book your VIP Intensive: 90-Day Content Roadmap → marketingleap.net/vip-planning

         

        About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

        Want to learn more?

        https://marketingleap.net/

        https://marketingleap.net/marketing-resources/
        https://marketingleap.net/contact-marketing-leap/

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        The Digital Success For Business PodcastBy Marketing Leap