In this episode of Becoming a Bowhunter, Matty is joined by Amon Woulfe to discuss one of the most overlooked aspects of hunting, sport, business and life... the mind.

After a missed opportunity on a mature stag during the red deer rut, Matty shares the story that led him to Amon's new book, Missing In Action: Master Your Mind in Moments That Matter.

Amon has spent years working with elite athletes, sporting teams, military personnel and business leaders, helping them understand what happens when pressure rises and performance falls away.

Together, Matty and Amon discuss target panic, pressure, fear, confidence, anxiety, resilience and the mental tools hunters can use when everything is on the line.

This episode isn't just about bowhunting. It's about understanding what happens when your mind leaves the moment and learning how to bring it back when it matters most.

🔍 What We Cover:

• Why the modern mind is under more pressure than ever before

• The connection between target panic and mental performance

• Why pressure is the gap between your mind and the moment

• How elite athletes train their minds for high-pressure situations

• The difference between physical resilience and mental resilience

• Why focusing on outcomes can sabotage performance

• The four low-performance mind states: agitated, anxious, critical and foggy

• Practical reset tools to regain control when pressure builds

• How breathwork affects performance and decision-making

• Why anxiety often comes from avoiding fear

• The role of self-belief and limiting beliefs in performance

• How these mental skills apply to hunting, business, parenting and everyday life

And a heck of a lot more.

🧠 Key Takeaway

The goal isn't to eliminate pressure. The goal is to stay present when pressure arrives. The moment your mind drifts into the future, the past, fear, outcomes or self-doubt, performance starts to suffer. Learning how to reset and return to the moment may be one of the most valuable skills you'll ever develop.

🔗 Find Our Guest

Amon Woulfe

Website: amonwoulfe.com

Human Performance Group: humanperformancegroup.co

Instagram: @amonwoulfe

🎙 Follow Becoming a Bowhunter

Instagram: @becomingabowhunter.podcast

Hosted by: @mattyafter

🎧 Episode Sponsors

Dog and Gun Coffee – Fuel your hunt with premium coffee. Use code BOWHUNTER for $10 off

@dogandguncoffee

Kayuga Broadheads – Precision and reliability for every shot. Use code BAB10 for 10% off

@kayuga_broadheads

Venture Hunting & Outdoors – Gear up for your next hunt

@venturehunting

Jab Stick Outdoors – Precision-engineered carbon shafts. Use code BAB10 for $10 off

@jabstickoutdoors