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Why I Don’t Do Black Friday or Cyber Monday Sales | Ep. 43
If you’ve ever felt pressure to jump into Black Friday or Cyber Monday deals because “everyone else is doing it,” this episode is for you. I’m sharing why I’ve opted out of the holiday sales frenzy for years and how that decision has actually strengthened my business.
Instead of falling into urgency, scarcity messaging, or discounting your expertise, I want to show you how to create a business that honors your values, supports aligned decision-making, and protects the integrity of your offers.
You’ll learn:
✨ Why scarcity-based marketing doesn’t support an aligned, relationship-centered business
✨ How urgency pressures people into rushed decisions that don’t feel grounded
✨ Why discounts can unintentionally devalue your expertise and create unsustainable dynamics
✨ What to do instead of sales so your marketing feels spacious and integrity-driven
✨ How to stay clear and confident even when the online noise gets loud
✨ Why aligned clients come from clarity, not countdown clocks
Whether you’ve participated in holiday sales in the past or you’re feeling FOMO for sitting this season out, you’ll walk away with practical insights to support your business all year long.
If you’re ready to build a business that feels good every month of the year, not just during the “big sale” seasons, I’d love to support you. Visit my website to schedule a call so we can explore what alignment looks like for you and how to build a sustainable strategy that truly fits your life and your values.
https://rachellubchansky.as.me/consult
LET'S CONNECT!
If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply connect with me through one of these channels:
Website: https://www.rachel-lubchansky.com/
Facebook: https://www.facebook.com/rachel.lubchansky
Facebook Group: J-FEM: https://www.facebook.com/groups/jfemcollective
LinkedIn: https://www.linkedin.com/in/rachel-lubchansky/
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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC
View all episodes
By Rachel LubchanskyIf you’ve ever felt pressure to jump into Black Friday or Cyber Monday deals because “everyone else is doing it,” this episode is for you. I’m sharing why I’ve opted out of the holiday sales frenzy for years and how that decision has actually strengthened my business.
Instead of falling into urgency, scarcity messaging, or discounting your expertise, I want to show you how to create a business that honors your values, supports aligned decision-making, and protects the integrity of your offers.
You’ll learn:
✨ Why scarcity-based marketing doesn’t support an aligned, relationship-centered business
✨ How urgency pressures people into rushed decisions that don’t feel grounded
✨ Why discounts can unintentionally devalue your expertise and create unsustainable dynamics
✨ What to do instead of sales so your marketing feels spacious and integrity-driven
✨ How to stay clear and confident even when the online noise gets loud
✨ Why aligned clients come from clarity, not countdown clocks
Whether you’ve participated in holiday sales in the past or you’re feeling FOMO for sitting this season out, you’ll walk away with practical insights to support your business all year long.
If you’re ready to build a business that feels good every month of the year, not just during the “big sale” seasons, I’d love to support you. Visit my website to schedule a call so we can explore what alignment looks like for you and how to build a sustainable strategy that truly fits your life and your values.
https://rachellubchansky.as.me/consult
LET'S CONNECT!
If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply connect with me through one of these channels:
Website: https://www.rachel-lubchansky.com/
Facebook: https://www.facebook.com/rachel.lubchansky
Facebook Group: J-FEM: https://www.facebook.com/groups/jfemcollective
LinkedIn: https://www.linkedin.com/in/rachel-lubchansky/
--------
EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC