What happens when you realize that generosity is not just a personal value, but one of the most powerful ways to grow your business, deepen your impact, and create meaningful connections?
In this episode, I sit down with Nicki Perchik, entrepreneur, executive recruiter, author, and founder of the NLP Group. For years, Nicki has helped companies hire exceptional talent while guiding professionals through some of the biggest career decisions of their lives. But beyond the business success, what truly stands out about Nicki is the way she leads with generosity, purpose, and service in everything she builds.
From launching her recruiting firm during the 2008 recession to writing her book A Recruiter’s Truly Simple Guide to Stop F*cking Up When Job Searching and Interviewing, and now stepping into the world of children’s literature with The Adventures of Nana Z, Nicki shares how following her passions and staying rooted in giving back has shaped both her business and her life.
This conversation is an honest and inspiring reminder that success and service do not have to compete with one another. In fact, the most meaningful businesses are often built when the two work together.
In this episode, you’ll hear:
✨ How Nicki built a successful recruiting business during one of the toughest economic seasons
✨ Why quieting self-doubt is essential when pursuing a new vision or business idea
✨ The mindset shifts that helped Nicki move from “newbie” to trusted expert and published author
✨ How generosity and giving back became a foundational part of her business model
✨ Why leading with service creates stronger relationships, trust, and long-term growth
✨ The inspiration behind The Adventures of Nana Z and Nicki’s mission to combat screen addiction and declining literacy in children
✨ How parents and entrepreneurs can think differently about impact, purpose, and legacy
✨ Why pursuing meaningful work often happens in seasons and doesn’t have to happen all at once
✨ The importance of using your unique gifts and voice to make a difference in the world
If you’ve ever struggled with balancing business growth and purpose, questioned whether your work can truly make an impact, or wondered how to build a business that reflects your values, this episode will encourage you to think bigger about what’s possible.
Tune in and discover how generosity, purpose, and courage can shape not only your business success but the kind of impact you leave behind.
If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply connect with me through one of these channels:
Website: https://www.rachel-lubchansky.com/
Facebook: https://www.facebook.com/rachel.lubchansky
LinkedIn: https://www.linkedin.com/in/rachel-lubchansky
Book Your Free Discovery Call:
https://rachellubchansky.as.me/consult
You can explore my 1:1 strategy + mentorship here: https://www.rachel-lubchansky.com/1-1-mentorship
Get The Business Clarity Scorecard and uncover in just 3 minutes what your business needs to grow:
https://www.rachel-lubchansky.com/resources#get-clarity
Nicki Perchik is an entrepreneur, author, and founder/CEO of The NLP Group, a boutique executive search firm she launched in 2008. She has helped hundreds of companies hire exceptional leaders and guided thousands of professionals through pivotal career moments.
After years of seeing talented professionals make avoidable mistakes in the hiring process, she wrote A Recruiter’s Truly Simple Guide to Stop Fcking Up When Job Searching & Interviewing*—a candid, practical guide to navigating job search and interviews. Her firm also provides coaching to support professionals at every stage of their careers.
More recently, Nicki stepped away from full-time recruiting to focus on a new mission: addressing declining literacy and rising screen addiction among kids through her tween adventure series, The Adventures of Nana Z.
Across both her business and creative work, Nicki is deeply committed to giving back—donating a portion of book proceeds to animal shelters and creating opportunities for kids to engage in meaningful acts of service. For her, generosity isn’t just a value—it’s central to how she creates impact.
The NLP Group - www.thenlpgroup.net
www.nickiperchikauthor.com
LinkedIn - https://www.linkedin.com/in/nicoleperchik/
Instagram - https://www.instagram.com/nickiperchikauthor/
Facebook - https://www.facebook.com/nicole.zelkinperchik
EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC