Small Business Growth Made Simple

Welcome back to my newly rebranded show, Small Business Growth Made Simple, where clarity meets confidence and strategy meets simplicity! In this episode, I’m sharing the heart behind the fresh name, cover art, and focus, and why this shift matters for solopreneurs and small business owners who are ready to grow with more ease. You’ll still get the same honest conversations and practical strategies you’ve come to expect, now with an even clearer commitment to helping you build a business that truly works for you.

Free tool to get clarity in your business ➡️THE BUSINESS CLARITY SCORECARD: https://www.rachel-lubchansky.com/resources#get-clarity

LET'S CONNECT!

If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply connect with me through one of these channels:

Website: https://www.rachel-lubchansky.com/

Facebook: https://www.facebook.com/rachel.lubchansky  

Facebook Group: J-FEM: https://www.facebook.com/groups/jfemcollective

LinkedIn: https://www.linkedin.com/in/rachel-lubchansky/

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

In this episode, we dive into a practical five-step framework designed to help you craft a clear and focused 90-day strategy, one that aligns seamlessly with your income, time, and energy goals. We explore why having a well-structured plan is essential for sustainable growth, and I’ll walk you through a few actionable steps you can take right away to move forward with clarity and intention.

00:00 Introduction

01:19 The Importance of Having a Plan

02:40 Step 1: Claim Your Revenue Goal

03:39 Step 2: Make the Math Work

04:27 Step 3: Map Out Your Marketing

05:41 Step 4: Build Your Action Plan

06:47 Step 5: Plug and Play

08:31 Recap and Invitation to Workshop

08:55 Conclusion and Final Thoughts

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step, attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

⭐ Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
⭐ Website: www.rachel-lubchansky.com
⭐ Facebook: facebook.com/rachellubchansky
⭐ Facebook Group: J-FEM Collective – facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

In this episode, we uncover the hidden costs of operating without a clear business plan. Through Batya's story, we highlight how a lack of strategy leads to wasted time, inconsistent revenue, and drained energy. We emphasize the importance of a tailored strategic plan and tease next week's guide on creating a simple 90-day plan. Reach out on LinkedIn or Facebook for early access to exclusive strategy content.

00:00 Introduction: The Monday Morning Struggle

00:57 Client’s Story of Chaos

02:34 The Real Costs of Disorganization

05:31 The Power of a Clear Plan

06:37 Creating a Flexible Strategy

07:19 Invitation to Shift: Plan for Success

08:03 Conclusion: Lead with Intention

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step, attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

⭐ Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
⭐ Website: www.rachel-lubchansky.com
⭐ Facebook: facebook.com/rachellubchansky
⭐ Facebook Group: J-FEM Collective – facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Today, we’ll be talking about the importance of having a sustainable business strategy. We identify three signs that show that you need a strategy reset: spinning your wheels, struggling to gain traction, and having misaligned offers. 

00:00 Introduction

01:53 Identifying the Need for Strategy

02:22 Defining Strategy and Its Importance

04:20 Three Signs Your Strategy Needs a Reset

04:22 Sign 1: Spinning Your Wheels

06:44 Sign 2: Struggling to Gain Traction

08:37 Sign 3: Misaligned Offers

09:57 Next Steps and Encouragement

11:56 Conclusion and Call to Action

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step, attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

⭐ Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
⭐ Website: www.rachel-lubchansky.com
⭐ Facebook: facebook.com/rachellubchansky
⭐ Facebook Group: J-FEM Collective – facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

What happens when you take your personal journey of healing and turn it into a thriving business? You create a transformative program that not only supports your clients but also enriches your life. In this insightful episode, Nava Ratzon shares how her own struggles with body image led her to specialize in eating disorder treatment for women and teens, eventually developing a signature offer that has profoundly impacted her practice.

In this heartfelt conversation, I sit down with the deeply dedicated Nava Ratzon—registered dietitian, eating disorder specialist, and entrepreneur—to delve into how her personal experiences shaped her professional journey. Nava discusses how she transitioned from offering one-off sessions to developing a structured, supportive program that mirrors the intensity of inpatient care but allows clients to heal at home.

Nava opens up about the pivotal moments that led her to recalibrate her business, the challenges she faced, and the undeniable benefits her signature program brings to her clients, including more significant results and strengthened therapeutic relationships. We also explore the personal growth she's experienced, from not feeling guilty about charging more to finding a harmonious balance between her business and family life.

We explore:

✨ The importance of creating a signature offer that packages your expertise into a clear, structured program.

✨ How personal experiences can drive business decisions and shape professional paths.

✨ The benefits of offering comprehensive support to clients, including daily communication and integrated treatment plans.

✨ Strategies for transitioning from single sessions to organized programs to improve client outcomes.

✨ Overcoming the challenges and mindset hurdles of charging more for a premium package.

✨ Balancing professional and personal life to align with your values and being present for your family.

✨ Patience and allowing time for business growth and transitions, learning from every step along the journey.

Tune in to this episode to discover how packaging your expertise into a clear, structured program can bring clarity, confidence, and greater impact both for you and your clients. Nava’s story proves that every part of the journey, no matter how challenging, serves a purpose in building a business that aligns with your values and vision!

00:00 Introduction to Today's Episode

01:49 Meet Nava Ratzon: A Journey to Healing

03:22 Nava's Personal Struggles and Inspirations

06:49 Building a Business: From Workshops to Clinical Practice

11:23 Creating a Signature Program

16:35 The Impact of a Structured Program

23:22 Balancing Business and Personal Life

27:58 One Tip for Women to Honor Their Authentic Voice

29:36 Closing Remarks and Contact Information

About Nava: 
Nava Ratzon is part scientist, part therapist, and part farm girl—on a mission to help women nourish their bodies and reconnect with their inner wisdom.

A registered dietitian specializing in eating disorder treatment, Nava blends the science of nutrition, the psychology of eating, and ancestral food wisdom to guide women and teens toward a peaceful, empowered relationship with food. Her approach is grounded, holistic, and refreshingly real—rooted in evidence-based methods like CBT, DBT, and intuitive eating, alongside a deep respect for tradition and the body’s innate intelligence.

Through her signature program Heal at Home, hands-on workshops, and private clinical work, Nava helps clients ditch diet culture, relearn the basics, and nourish themselves and their families from the inside out. She lives on a farm in northern Israel with her husband, two daughters, a small flock of animals, and a garden overflowing with the seven species of the land.

Nava believes that when a woman learns to truly listen to her body, she unlocks a world of pleasure, power, and potential.

Connect with Nava or Learn more at https://www.nourished-by-nava.com or https://www.facebook.com/nava.rosen

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Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step, attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

⭐ Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
⭐ Website: www.rachel-lubchansky.com
⭐ Facebook: facebook.com/rachellubchansky
⭐ Facebook Group: J-FEM Collective – facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Today, we’ll be discussing the power of lead magnets for attracting the right clients. Lead magnets help create value-first resources for your clients to build trust and connection without exhausting yourself. The episode covers a more detailed definition of a lead magnet, how it could benefit your business, and some examples. 

We also explore:

✨ The purpose of lead magnets

✨ Real-life examples of lead magnets (mine and some of my clients’)

✨ The basics of creating a lead magnet

✨ Practical tips for building relationships that lead to real referrals

✨ A program that can help you create a lead magnet in 30 days!

00:00 Introduction

01:51 Mindset Shift: From Convincing to Attracting

04:53 Understanding Lead Magnets

06:29 Examples of Effective Lead Magnets

10:37 The Benefits of Lead Magnets

15:05 Invitation to the Lead Magnet Lab

17:01 Conclusion: Empowering Your Business Journey

READY TO GROW YOUR BUSINESS?  

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
Website: www.rachel-lubchansky.com
Facebook: https://www.facebook.com/relimpact
Facebook Group: J-FEM: https://www.facebook.com/groups/jfemcollective

Let’s build the business and life you were meant for.

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

What happens when you leave a stable corporate job, bomb as a teacher, and stumble into your true calling? You build a business that turns words into magic. In this lively episode, Annette Mashi shares how she went from Intel to in-demand copywriter, the lessons she’s learned along the way, and the strategies she uses to attract aligned clients through content, connection, and clarity.

In this candid and laughter-filled episode, I sit down with the incredibly talented Annette Mashi—copywriter, content strategist, and self-described "word wizard"—to unpack the journey that took her from a stable corporate job at Intel to crafting powerful messaging for creative women in business.

Annette shares how a leap of faith (and a very short-lived attempt at teaching) led her to rediscover a lifelong talent for writing, eventually building a thriving business rooted in storytelling, strategy, and authenticity. We dive into the behind-the-scenes of her business evolution, the lessons she learned from trial and error (hello, cold pitching!), and how she’s landed aligned clients by trusting her gut and honing her niche.

We also explore:

✨The power of repurposing content across platforms

✨ Why knowing who you don’t want to work with is just as important as knowing who you do

✨ How networking can feel fun (even if it used to make you cringe)

✨ Practical tips for building relationships that lead to real referrals

✨ And the one copy tip Annette swears by for connecting with your dream clients

If you’ve ever felt stuck figuring out your path, struggled to market yourself, or wondered how to use your voice to attract the right people—this episode will inspire you to show up, share your magic, and learn how to message who you are and what you do in a way that draws in the clients you truly want to work with.

00:00 Introduction: When Your Path Changes

02:43 Annette's Corporate Exit and Teaching Stint

05:21 Discovering a Passion for Writing

07:26 Breaking into the Architecture Market

10:49 Challenges and Pivots in Marketing

17:50 Networking and Building Relationships

23:01 Annette's Business Strategies and Reflections

30:53 Conclusion and Upcoming Workshop

Learn about THE LEAD MAGNET LAB, a live online training on May 6 where you'll create a client-attracting freebie that converts: https://buy.stripe.com/5kA5ky6VA8Rg62I4go

About Annette: 
Annette Mashi, Founder of Write Wizards, Creates Magic with Words. She's an enchanting copywriter and content strategist for female business coaches, consultants, and design professionals. Highlighting their superpowers, she tells their stories using their own words. Annette increases visibility and positions her clients as experts.   Escaping from an international corporate high-tech company, Annette’s writing attracts and converts your dream clients.  She analyzes content and strategizes what's needed to get you clients you love.

Website: https://www.writewizards.com/
LinkedIn: https://linkedin.com/in/annettemashi 
Facebook: https://www.facebook.com/annette.mashi
Instagram:  https://www.instagram.com/annettemashi/
Calendar: https://calendly.com/annette-mashi/30minutemeeting  

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READY TO GROW YOUR BUSINESS?  

Hi, I’m Rachel, Business Mentor and Strategist for women who are ready to grow a business that reflects who they are and the life they want to live.

If you’re ready to take the next step attracting your dream clients, gaining clarity on your strategy, or building a business that reflects who you are at your core, I’d love to connect.

Schedule a Complimentary Clarity Call: https://rachel-lubchansky.as.me/clarity
Website: www.rachel-lubchansky.com
Facebook: https://www.facebook.com/relimpact
Facebook Group: J-FEM: https://www.facebook.com/groups/jfemcollective

Let’s build the business and life you were meant for.

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

🎙️ In this episode, Rachel talks with THE Podcast Matchmaker, Michelle Glogovac. She shares her journey and discusses the power of storytelling, overcoming self-doubt, and practical tips for crafting standout podcast pitches.

Together, Rachel and Michelle explore:

✨ Embracing Your True Self: Being transparent and genuine can help connect with your audience on a deeper level.

✨ How to Personalize Your Pitch: When pitching to podcasts, ensure your approach is customized and unique to stand out.

✨ The Value of Organic Marketing: Organic marketing methods, like podcast guesting, can be more feasible and effective for small business owners compared to paid strategies. 

✨ Sharing Personal Stories: People like to hear relatable stories of challenges and successes, which can build empathy and trust.

✨ Overcoming Self-Doubt: Seeking feedback, acknowledging your progress, and understanding that not everyone needs to be your client can help build confidence.

Episode Chapters:

00:00 Intro

01:05 Michelle's Entrepreneurial Journey

01:56 Discovering the Power of Podcasts

02:44 Building a Podcast Pitching Business

05:52 Becoming an Expert and Writing a Book

09:21 The Power of Podcast Guesting

12:46 Crafting and Sharing Your Story

15:45 Overcoming Self-Doubt

20:39 Practical Podcast Pitching Tips

26:12 Conclusion and Contact Information

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Michelle Glogovac is THE Podcast MatchmakerTM, a podcast publicist and host of the award-winning podcast, My Simplified Life. She works with entrepreneurs, authors, and experts hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. Her first book, How To Get On Podcasts (McGraw Hill), debuts in January 2024. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in Law, and is the Founder + CEO of The MLG Collective®.

Facebook: https://www.facebook.com/TheMLGCollective/

Instagram: https://www.instagram.com/michelleglogovac

My Simplified Life Podcast - https://michelleglogovac.com/podcast/

How to Get On Podcasts Book - https://michelleglogovac.com/how-to-get-on-podcasts/

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LET'S CONNECT!

If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply schedule a complimentary consult call here: https://relimpact.as.me/coffee-chat or connect with me through one of these channels:

Website: www.relimpact.com

Facebook: https://www.facebook.com/relimpact

Facebook Group: J-FEM:: https://www.facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Rachel Lubchansky announces a significant change in her business, niching down to Jewish women entrepreneurs. She explains the need for this shift due to the unique challenges faced by Jewish businesswomen. Rachel introduces J-FEM, a new supportive community for Jewish women in business, and invites listeners to join. She emphasizes her continued appreciation for non-Jewish supporters and shares her excitement about upcoming changes and offerings.

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LET'S CONNECT!

If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply schedule a complimentary consult call here: https://relimpact.as.me/coffee-chat  or connect with me through one of these channels:

Website: www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Join J-FEM: https://www.facebook.com/groups/jfemcollective

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

🎙️ In this episode, Rachel talks with dietitian and behavior change coach Rena Rosenthal Cohen. They discuss strategies for women to find balance, achieve health goals, and break free from restrictive dieting, especially within Jewish traditions. They also get into Rena’s holistic self-care approach that combines mindset and mechanics for sustainable health and weight loss.

Together, Rachel and Rena talk about:

✨ Cycle of Restrictive Dieting: Extreme diets lead to short-term results but are not sustainable. This perpetuates metabolic damage and negative beliefs about weight loss.

✨ Focus on Root Causes: Effective change requires addressing the underlying behaviors, beliefs, and stories we tell ourselves about food.

✨ Fat vs. Scale Weight Loss: Differentiating between fat loss and just reducing the number on the scale is crucial. Loss of muscle mass, especially in women, can have long-term health consequences.

✨ Sustainable Weight Loss with Medications: Medications like Ozempic can be a temporary kickstart, but these need to be combined with habit and behavior changes for long-term success.

✨ Importance of Self: The foundation of any sustainable change is prioritizing self-care and recognizing one's own value.

Don’t get too obsessed about short-term successes. Stay tuned to learn how to make progress with lifetime benefits!

Episode Chapters:

00:00 Meet Rena Rosenthal Cohen!

02:52 The Importance of Mindset in Health

05:06 Navigating Jewish Traditions and Food

06:55 Balancing Mindset and Mechanics

13:29 How Ozempic Works with Weight Loss

19:37 Rena's SELF System

28:44 Enjoying the Journey 

34:36 The Importance of Knowing Your Authentic Voice

36:51 What’s Next for Rena?

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Rena Rosenthal Cohen, RD is a Registered Dietitian with over 18 years of experience helping individuals build a healthy relationship with food. She empowers Jewish women to prioritize self-care, recognizing that sustainable health goes beyond traditional diet plans.

Rena has worked with all age groups, guiding them toward balanced nutrition without rigid food rules. Her evidence-based approach helps clients create lasting habits, boost energy, and simplify their health journey. Understanding the overwhelm of nutrition, she offers clarity, support, and accountability.

A wife and mother of four, Rena relaunched her private practice over three years ago, realizing that growing her business required deep personal growth. Through coaching and self-discovery, she has embraced her mission to create meaningful change, particularly in the Jewish community. She is passionate about helping women nourish their bodies, move with confidence, and cultivate a mindset for long-term success.

Facebook https://www.facebook.com/rena.r.cohen

Instagram https://www.instagram.com/thesanctuaryrd/

LinkedIn https://www.linkedin.com/in/rena-cohen-612408218/

Learn more about Rena and her programs, and access her transformational free video resource, The Metabolic Switch, at https://www.sanctuarycoaching.ca/metabolic-switch

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LET'S CONNECT!

If you’re ready to take the next step in your business, attract your dream clients, or gain clarity on your strategy, I’d love to connect. Whether you’re just starting out or looking to grow, I’m here to support you in building a business that aligns with who you are at your core and the lifestyle you want to live. Simply schedule a complimentary consult call here: https://relimpact.as.me/coffee-chat  or connect with me through one of these channels:

Website: www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

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EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC