Small Business Growth Made Simple

On this episode of CRESCENDO, we interview Sara Royf, an entrepreneur who successfully scaled a nonprofit using LinkedIn and now coaches business owners on the platform. Sarah shares the secrets to leveraging LinkedIn to help your business. Our discussion highlights practical tips for LinkedIn use and entrepreneurial advice, emphasizing the importance of relationships and niching down. 

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About Sara Royf:

Sara Royf discovered the power of LinkedIn to find aligned partners, get visibile, and raise money for the nonprofit she founded nearly 10 years ago. In the process, she helped scale that nonprofit - called Student Organ Donation Advocates - from 1 to 80 chapters, and was personally part of raising nearly $1M. Just last year, Sara launched her business as a LinkedIn Coach and has since helped more than 80 business owners learn how to use LinkedIn to find clients. She lives in Tel Aviv with her husband and dog, and is expecting her first baby at the end of the year.

To learn more about Sara, check out her LinkedIn: https://www.linkedin.com/in/sara-royf/

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

00:31 Meet Sara Royf: LinkedIn Success Story

01:22 How Sara Discovered The Power of LinkedIn

02:54 Pivoting to Small Business Coaching

04:24 The Importance of Niching Down

06:36 Building a Fully-Booked Business

09:59 Other Effective Marketing Strategies

11:53 Common LinkedIn Mistakes to Avoid

15:50 Misconceptions About LinkedIn

19:00 Preparing for Maternity Leave as a Business Owner

24:38 The Journey of Finding Your Authentic Voice

27:42 Practical Marketing Tips for Women in Business

30:07 Connecting with Sara Royf

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

On this episode of CRESCENDO, we’re joined by Justine Friedman. She’s a registered clinical dietitian and mindset mentor. While Justine shares with us a wealth of knowledge from her expertise in health, she also gets into the business side of things. How do you align yourself in the center of both worlds of your truth and business?

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About Justine:

Justine Friedman is a Registered Clinical Dietician and Mindset Mentor empowering busy women over 40 to nourish their bodies and transform their relationship with food. She supports them every step of the way as they learn how to implement a unique lifestyle plan with which they can build habits that align with their wellness goals in a sustainable and practical way.

To learn more about Justine and her work:
Book a clarity call at www.justinefriedman.com

 

Grab the masterclass on how to boost metabolism and mood for $39 at https://bit.ly/3tVKgWY

 

Or visit...
Facebook: https://www.facebook.com/clinicaldieticianandmindsetmentor
Instagram: https://www.instagram.com/justinefriedmanrdn/
LinkedIn: https://www.linkedin.com/in/justinefriedmanrdn/

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

01:15 Meet Justine Friedman!

03:48 A Journey in Nutrition

08:23 Navigating the Challenges of Social Media Marketing

12:09 Embracing Authenticity in Business

20:09 The Freedom Brought by Refining Your Business

27:44 The Power of Self-Care in Life and Business

35:27 Managing Inner Voices for Business Success

38:48 Striving to Honor Your Authentic Voice in Business

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

When trying to sell a product or service, it’s almost impossible not to feel “salesy”. In this episode, we’ll be going through five tips to avoid that ick. Get your notepads ready and stay tuned!

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Rachel E. Lubchansky is an entrepreneur (launched, grew, sold her first business 20 years ago) turned business mentor and strategist empowering women with the practical strategies, skills, and support they need to bring in more clients, achieve work-lifestyle harmony, and experience more joy in their life. She is truly passionate about helping her clients transform from overwhelm/confusion into confident CEOs who have the capacity to do more of the work they've been called to do. To learn more about Rachel and her work, or to schedule a complimentary consult call, visit www.relimpact.com. 

Facebook: https://www.facebook.com/relimpact
LinkedIn: https://www.linkedin.com/in/rachel-lubchansky/

Episode Chapters:

00:11 Intro

00:57 The Value of  “Value”.

02:24 Knowing the Who’s of Your Business.

03:35 Using Your Authentic Voice.

04:52 You are the Expert.

06:11 Relationships, Not Transactions

07:22 Recap.

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

On this episode of CRESCENDO, we’re joined by Julie Meyerowitz. She’s a dynamic communication coach who was traditionally trained as a speech-language pathologist at Columbia University in New York. Over the years, Julie has developed her own unique methods to challenge the gold standard treatments for autism and has helped many clients find their voices both literally and metaphorically. We also get into Julie's transformation as a business owner, from struggling to articulate her unique methods to now confidently communicating her approach and impacting more lives. They conclude with Julie’s advice for other women in business striving to honor their authentic voice. 

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About Julie Meyerowitz:

Julie received her BA from Goucher College in 2000 where she majored in Dramatherapy and minored in Russian. She received an MS in Speech-Language Pathology from Teacher's College, Columbia University in 2008 and has been qualified to provide RDI services since 2017. Today, Julie guides neurodiverse families and individuals from exhaustion, frustration, and disconnect to dynamic growth and genuine connection.  For fun, she likes to hang out with her husband and two awesome daughters; garden, cook (especially maatar paneer), and sew; hikes; wildcrafting; swimming; yoga and pilates. 

Website: https://hearmywordsautism.com/
Facebook: https://www.facebook.com/julie.meyerowitz.1

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Facebook: https://www.facebook.com/relimpact
LinkedIn: https://www.linkedin.com/in/rachel-lubchansky/

Episode Chapters:

00:20 Meet Julie Meyerowitz: A Dynamic Communication Coach

01:21 From Traditional Training to Signature Methods

02:47 Helping Children Find Their Own Voice

07:29 The Emotional Impact of Julie’s Work

08:22 How the industry’s “Gold Standard” separates parent and child

14:38 How Julie challenges the industry’s “Gold Standard”

26:16 Trusting Your Gut vs. What Others Say

30:10 Julie’s Signature Method and Business Transformation

32:36 Tip for Women Striving to Honor Their Authentic Voice

34:54 How to Connect with Julie

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Learn how Gila Tolub aligns her work with her values and makes a meaningful impact amidst personal and national challenges. Truly a must-listen!

About Gila:

Gila Tolub is a French-Israeli growth advisor, consultant, and speaker specializing in healthcare innovation. With over 20 years of experience, including 12 years at McKinsey & Company, she has co-led their Vaccine Practice, Health Equity practice, and global health technology network.

Now growing her own business, Gila focuses on driving growth and transformation in health organizations, life science companies, and health tech innovators. She emphasizes sustainability, culture change, and personal growth for effective leadership.

In response to the October 7th events in Israel, she is dedicated to trauma healing efforts and is launching the ICAR Collective. Gila holds an MBA from the University of Chicago Booth School of Business and a Bachelor's degree from Adelphi University. Outside of work, she enjoys reading, traveling, and mentoring women leaders while managing a household with her husband and four children.

Website: https://gilatolub.com
Facebook: https://www.facebook.com/guilav
LinkedIn: https://www.linkedin.com/in/gtolub/

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

01:26 Meet Gila Taloub: A Journey in Healthcare Innovation

02:52 Gila's Transition from McKinsey to Entrepreneurship

05:54 Navigating Fear and Following Your Heart

15:15 Impact of the War and Doing the Things that You Know How to Do.

26:29 Building the ICAR Collective

32:49 Balancing Values, Family, and Entrepreneurship

37:04 Having Difficult Conversations.

Resource on Having Difficult Conversations:
Giving and Receiving Feedback: https://gilatolub.com/blog/f/giving-and-receiving-feedback

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Through Body-Peace®, Nina Manolson encourages tuning into internal cues rather than external judgments. Nina emphasizes that this shift isn't just about mindset—it's a holistic approach, blending beliefs, psychology, and practical nutrition steps. Stay tuned to break free from food and body obsession and live a more empowered, purpose-driven life!

About Nina:

Nina Manolson is a Body-Peace® coach. She helps people end the war with food and body and finally feel truly at home in their body—as it is. She is known for her deeply feminist, anti-diet, body-peace approach. She brings her 30 years of experience as a therapist, Nationally Board Certified Health & Wellness Coach, Body-Trust® Guide and Psychology of Eating Teacher to helping women create a respectful and trusting relationship with their food and body. Nina’s Body-Peace work is all in service of helping people get off the diet roller-coaster, and into a compassionate and powerful way of eating & living which creates a positive long-lasting change in and with their bodies. Her courses, coaching, poems and Body-Peace APP positively change the conversation that women are having with their body.

Website: https://ninamanolson.com/
Facebook: https://www.facebook.com/NinaManolsonBodyPeace
Instagram: https://www.instagram.com/ninamanolson/
YouTube: https://www.youtube.com/user/ninamanolson

Resources:
Free Practicing Body Peace Journal - https://ninamanolson.com/practicingbodypeace/
Free Body-Peace Masterclass - https://ninamanolson.com/free-body-peace-masterclass/
Life Without Ed: How One Woman Declared Independence from Her Eating Disorder and How You Can Too - https://www.amazon.com/Life-Without-Ed-Declared-Independence/dp/0071422986

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

00:02 Introduction and Sound Challenges

01:31 Meet Nina Manolson: Body-Peace Coach

04:06 What is Body-Peace? How does one get into it?

11:46 More than just a mindset shift!

18:31 The “hello body” technique and understanding embodiment.

21:41 Rachel's journey to Body Peace. Recognize the voices around you!

25:47 Freedom from Food and Body Obsession

31:52 The Impact of Thin Privilege

35:05 Recap and Final Thoughts

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Sarah shares her story from being an educational leader to an entrepreneur and discusses the pivotal moments that led her to embrace her authentic voice. We touch on insights about personal growth, the power of curiosity, and balancing work-life harmony while building a successful business.

About Sarah:

Sarah Rubinson Levy empowers educational leaders who are struggling with irrelevant, outdated, or lacking programs to create effective and engaging environments so that students are prepared for the future. She specializes in the integration of future-ready mindsets and skills and harnessing the power of artificial intelligence (AI).
 

Website: https://www.sarahrubinsoncc.com/

LinkedIn: https://www.linkedin.com/in/sarah-rubinson/

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

3:31 - Do you really not know what you want, or are you just scared? 

7:51 – Acknowledging constructive feedback versus listening to your authentic voice.

11:45 - How Sarah shows up to honor authenticity in life and business. 

12:42 – Being a better person for yourself makes you a better person for others, too!

17:56 – Approaching the world with curiosity.

29:06 – The value of making self-love a habit.

Book mentioned: 

Designing Your Work Life: How to Thrive and Change and Find Happiness at Work

https://www.amazon.com/Designing-Your-Work-Life-Happiness/dp/0525655247

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

Ilana shares her journey from working in Jewish nonprofits and as a marketing director to starting her own business, driven by her passion for writing and her concern about the potential loss of personal histories during the COVID-19 pandemic. She discusses the challenges and rewards of transitioning into entrepreneurship, emphasizing the importance of authenticity, learning through trial and error, and maintaining a personal connection with clients. Ilana also highlights the significance of sharing life stories, including difficult moments, as they foster deeper connections and impart valuable lessons to future generations. Ilana affirms that every life is unique and worth documenting while sharing her experience as an entrepreneur.

About Ilana:

Ilana Sinclair, the founder of Capture Your Story, is on a mission to ensure that every individual has the chance to preserve their most cherished memories and messages for future generations. With a boundless curiosity, Ilana delves beneath the surface to understand the essence of each person's unique journey and the experiences that have shaped them. In 2010, Ilana and her family made the bold decision to leave behind their comfortable life in Los Angeles and embrace the vibrant complexities of Israel. They embarked on an adventure to fully immerse themselves in this remarkable country, experiencing its beauty and diversity firsthand. When she's not busy ensuring that every precious story is captured with care, Ilana can be found exploring the landscapes of the Holy Land, savoring delicious cuisine, and tending to her garden alongside her friends, family, and their new puppy, Henry.

Facebook: https://www.facebook.com/chroniclethestoryofyourlife

LinkedIn: https://www.linkedin.com/company/capture-your-story/

Instagram: https://www.instagram.com/capture_your_story_lifestories/

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

01:33 - Meet Ilana and hear how her business idea grew out of the pandemic.

03:47 - How Ilana became an “accidental entrepreneur” and what those early solo days looked like.

07:35 - How to make up the gaps that are needed in your business by learning as you go

10:32 - The stories we tell ourselves when we’re launching a business and doing something new.

15:25- How to create a sense of connection with your clients.

16:03 - The importance of sharing your full story - the painful, challenging, vulnerable moments too.

19:24 - When is the right time to share your story? Should you even share your story?

21:24 - This is how to know if your story is worth sharing.

24:10 - One tip for women striving to find and connect with their authentic voice in business.

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

In this episode, Jess teaches us what to look out for to really know if you’re using your authentic voice and not just a slight variation of it. She also shares how saying what you really want to say affects the world around you, no matter how small you think your ideas are! It’s about time we stop minimizing ourselves!

About Jess:

Jess Sato is passionate about helping women globally use their unique skills, expertise, and voice to create opportunities for themselves and others. As a speaker coach, business growth strategist, and the founder and CEO of Jessica Sato Consulting, Jess guides female business owners, thought leaders, and entrepreneurs with a social purpose through a unique process to hone in on their big ideas and boldly leverage them as their competitive advantage.

Website: https://jessicasato.com/

LinkedIn: https://www.linkedin.com/in/jess-sato/

Instagram: https://www.instagram.com/jessicasatocoach/

Facebook: https://www.facebook.com/jessica.sato.50

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

00:42 Meet Jess, empowering women globally.

02:11 Jess’ discovery of the power of women’s voices in business.

08:06 Challenges and barriers for women to express their authentic voice.

10:27 How do you know if you're truly sharing your authentic voice?

18:14 Cultivating big and original ideas that help yourself, the people around you, and even the world.

23:43 What happens if you don’t use your voice? Would things even change if you said what you want to say?

32:25 Honoring your authentic voice. 

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC

This is the story of a young 10-year-old girl who deliberately quieted her voice to fit in... to becoming a woman who, today, uses the full expression of her voice to amplify her wisdom and greatest impact. Tune in to learn how to embrace the ongoing journey of self-love.

About Duschanca:

As a Holistic Empowerment Coach and Reiki Practitioner, Duschanca is all about helping women break free from feeling stuck, stagnant, and spiritless. Her mission is to guide them on a journey of self-discovery, fostering an increase in self-love and a purposeful way of living. Through her podcast, "That Was The Moment…", she shares inspiring and empowering stories of life-changing moments. She's also a dedicated fur mum to Jayda, a rescue staffie cross.

Host of Podcast - That Was The Moment...

Website - https://www.nautilusholistichealing.com/

Facebook, Instagram - @nautilusholistichealing

Follow Rachel and her work as a Business Mentor + Strategist at REL Impact:

www.relimpact.com

Instagram: https://www.instagram.com/relimpact

Facebook: https://www.facebook.com/relimpact

Episode Chapters:

00:48 A special mystery dog and Duschanca’s call to the beach.

03:42 When she was young, Duschanca was bullied for her strong accent. Hear how this experience shaped her narrative and conditioning around when and how to speak. 

08:51 How Duschanca ended up in white man’s land and, ultimately, broke free in search of her authentic voice.

16:27 It can feel like a scary experience to start listening to your heart! Hear how Duschanca realized she had abandoned herself for the majority of your life and the process she took to reclaim who she has always been.

22:20 Practical strategies to nurture self-love on a regular basis 

28:48 Duschanca’s journey towards becoming a life coach and how it’s enabled her to amplify a more authentic version of her voice.

33:49 How to develop self-love by looking in the mirror 

EPISODE CREDITS:
Produced, edited and mixed by Pod2Go
Music from #Uppbeat by Infraction (Tropic of Life)
License code: SAZGVKPQTBNJEMWC