Why I Social

On this week's episode of Why I Social, Chris speaks with Chris Fitzpatrick (Chris Fitzpatrick Speakes). Chris shares his journey from college to becoming a sought-after speaker and HR expert, exploring the intersection of social media, talent acquisition, and mentorship.

Key Highlights

• Chris's evolution from student government president to HR professional and public speaker
• The transformative power of active listening in communication and relationship-building
• How social media has revolutionized talent acquisition and job searching

Chris also provides practical advice about:

• Leveraging social media effectively in your job search and career development
• The importance of mentorship in personal and professional growth
• Owning your career and treating yourself as the CEO of your personal brand

Quoteables:

On The Value of Mentorship

"Mentorship can change somebody's life. We can all be mentors and we can all be mentored. I've never met anybody who has so much experience that they could never benefit from being mentored by another human being."

And of course, learn why Chris socials on this week's episode of Why I Social!

Chris' Links

• LinkedIn
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

In this special episode of Why I Social: Listen to a live conversation with this year's 2025 Internship Class for the National Institute for Social Media.

Key Discussion Points:

• The challenges of wearing multiple hats in social media roles

• How internships shape career paths and open unexpected doors

• The importance of strategy in creating meaningful content

• Why networking remains crucial for securing opportunities

• The evolving landscape of social media best practices

Connect with the 2025 Internship Class on LinkedIn:

• Alexis Barth - https://www.linkedin.com/in/alexis-barth/
• Cassandra Hultgren - https://www.linkedin.com/in/cassandra-hultgren/
• Jennifer Ready - https://www.linkedin.com/in/jennifer2ready/
• Kassity Lee - https://www.linkedin.com/in/kassity-lee/
• Liliana Marquez - https://www.linkedin.com/in/liliana-marquez-04lm/

Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social, Chris speaks with Coach Maria Duron (Professional Trainer, Consultant and Google Coach). Maria shares her road to becoming a Google Coach and shares more information about how search has evolved - from SEO to AI.

Key Highlights

• Maria's "squiggly" career path through rural America's marketing landscape
• The creation of Brand Chat on Twitter in 2009
• Her role in Google's small business outreach program

Maria also provides practical advice about:

• Adapting to AI-driven conversational search
• The importance of consistency over viral moments in marketing
• How AI is transforming content visibility and credibility
• Why "hope is wonderful to have, but it's a poor strategy" in business

Quoteables:

On Consistency in Marketing

"That is the boring part of marketing that people don't understand. They want the sexy silver bullet, what can I do to fix this and get that flash and excitement and become viral? Well, as everybody knows here who's done any training in social media, those viral moments are rare. They're not something that are common."

And of course, learn why Maria socials on this week's episode of Why I Social!

Maria's Links:

• LinkedIn
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social, Chris speaks with returning guest Nick Cicero (Founder, Mondo Metrics). Nick previously appeared on the podcast in 2015 (listen here) and has since sold his first start-up and now serves as founder of Mondo Metrics, an expert data consultancy and analytics software platform designed to transform fragmented metrics into actionable insights. Nick discusses his experiences as a founder, investing in other businesses, and the journey to creating a new company. He also breaks down the value of data, including how to optimize across multiple digital media platforms.

Key Highlights

• The Evolution of Content Distribution
• The Power of Consolidated Analytics
• Rethinking Monetization Strategies

Nick also provides practical advice about:

• Overcoming Data Fragmentation
• Adapting Content for Different Platform
• Leveraging Data for Monetization

Quoteables: "You're never too big to pick up a broom. And that is one of the things that has always stuck with me. In every role that I bring. And that means that you got to be able to talk to the guys that are the lowest guys on the job site, the guys that are sweeping up the floors, that are taking out the garbage, that are doing those things. But then you got to be able to walk right in and talk to the executive, talk to the CEO, talk to the project manager." And of course, learn why Nick socials on this week's episode of Why I Social!

Jessica's Links:

• LinkedIn
• Mondo Metrics
• Listen to Nick's first episode on Why I Social (Ep. 53, S1) on Spotify
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social: Chris speaks with Jessica Malnik (JessicaMalnik.com), who works with Founders and Heads of Marketing to build messaging systems with a focus on compound revenue over time. She has a heavy focus on conversion copywriting, amongst other critical services she offers her clients.

Key Highlights

Conversion Copywriting: Jessica specializes in conversion copy and focuses on influencing decisions and building brand awareness through strategic messaging.

- AI in Marketing: AI is a powerful tool, Jessica notes, describing it as an "incredible sparring partner" for marketers. She emphasizes its potential to enhance, not replace, human creativity.

- Business Ownership Mindset: Transitioning from employee to business owner requires a mindset shift. Jessica stresses the importance of taking responsibility for all business aspects.

Quoteables: - "Even if you are just freelancing... you need to make that shift between nine to five employee and a business owner." And of course, learn why Jessica socials on this week's episode of Why I Social!

Jessica's Links:

• LinkedIn
• JessicaMalnik.com
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social: Chris speaks with R.J. Thompson, Manager of Multimedia and Digital Strategy (Health Sciences) at University of Pittsburgh. He is a dynamic figure in higher education marketing and nonprofit leadership.

Key Highlights:

- Innovative Social Media Strategy for Nonprofits: RJ shares insights from his work with Bellevue Forward, emphasizing storytelling through social media without a budget. He highlights the power of engaging local communities to amplify their narratives.

- Higher Education and Teaching Philosophy: Discover RJ's belief in every moment as a learning opportunity. He discusses his graphic design background and how creativity fuels problem-solving in education.

- LEGO Certifications and Community Projects: Explore RJ's LEGO certifications and his collaboration with Carnegie Mellon University. Learn how LEGO serves as both a stress reliever and a tool for engaging neurodivergent children.

- Community Involvement and Leadership: RJ reflects on his motivations for community work and how he encourages young professionals to create impactful experiences. And of course, learn why RJ socials on this week's episode of Why I Social!

RJ's Links:

• LinkedIn
• Bellevue Forward
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social: Chris speaks with Michael Katz, Founder and CEO of Flowsend. From an internship in China, learning experiences at Qualtrics to founding Flowsend - Michael has run into the fire to create new opportunities for himself personally and professionally. Learn why Michael socials on this week's episode!

Key Highlights:

- - Michael Katz's Career Journey: Michael shares his experiences from an internship in China to his transformative time at Qualtrics.

- AI in Content Creation: Michael discusses AI as a "thought partner," enhancing creativity and helping overcome writer's block

- AI for Social Media Managers: Michael highlights how AI tools can save time and boost efficiency, allowing managers to focus on creativity and authenticity.

Michael's Links:

• LinkedIn
• Learn more about Flowsend
  • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

On this week's episode of Why I Social: Chris Barrows sits down with Growth Marketer Theresa Potratz. Teresa shares her journey from social media specialist to growth marketing director. She also discusses how AI is transforming content creation and strategy - and gives insights into her unique podcast, "Unhinged History." Learn why Theresa socials on this week's episode!

Key Highlights:

- Evolution of Social Media Marketing: Discover how AI has revolutionized the industry, shifting from manual processes to efficient, AI-assisted methods. Theresa shares insights on the balance between AI tools and human oversight.

- Growth Marketing Strategies: Theresa defines growth marketing and shares her career journey, emphasizing the importance of diverse skills in creating effective strategies.

- "Unhinged History" Podcast: Learn about Theresa's podcast, which brings unique historical events to life, and how she leverages social media to expand its reach with a focus on Tik Tok.

Theresa's Links:

• LinkedIn
• UnHinged History Podcast

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today. About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

On this week's episode of Why I Social: Chris Barrows sits down with Tovah Kopan who shares her journey from law school to legal technology. She also shares his experience creating community - both in her community and through the Go Boldly Initiative - as well as how to balance multiple roles from career to personal life. Highlights of the discussion include:

- From Law to Legal Tech: Tovah shares her journey from aspiring lawyer to finding her niche in legal tech, emphasizing the importance of staying "legal adjacent."

- The Go Boldly Initiative: Explore Tovah's efforts in community building through her podcast and initiatives, creating spaces for connection and growth.

- Social Media's Role in Community Engagement: Discover how social media transforms community engagement, especially in areas lacking traditional news sources.

- Balancing Multiple Roles: Tovah discusses managing her career, podcast, and community initiatives, sharing strategies for effective time management and content creation.

- Parenting in the Digital Age: Reflect on the challenges and joys of parenting with social media, including the potential for positive educational experiences.

Learn why Tovah socials on this week's episode! Tovah's Links:

• LinkedIn
• Go Boldly Initiative

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today. The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.

On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families. Highlights of the discussion include:

- From Newsrooms to Social Media: Tim's transition from journalism to social media consulting, driven by a need to educate businesses in rural Pennsylvania.

- Consulting Success: Insights into client relationships and defining success in social media strategies.

- Building Community: The story behind "Perspectives on Cancer" and its impact on connecting people through shared experiences.

- LinkedIn's Unexpected Role: How LinkedIn became a platform for personal connections and community building.

Learn why Tim socials on this week's episode! Tim's Links:

• LinkedIn
• Tim's Book, Perspectives On Cancer

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. Learn more about how you can advance your career at https://nismonline.org/ The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast.