Security Business: Marketing and Ops for Ambitious Alarm Companies

Why I start work, phone calls with this question - S1E15


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When I call someone for work, I start with this simple question: “How are you doing today?” It sounds like a filler question, small talk for no reason. Except I do it on purpose. Two reasons really. One, I want to frame the conversation in my head to be about the other person. Two, I want to get an immediate sense of their attitude before I jump into the conversation agenda.
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Security Business: Marketing and Ops for Ambitious Alarm CompaniesBy Marshall Jones Jr.