Martech Zone Interviews

Why I Stopped Podcasting... And It Was A Mistake

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I stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean that those sales did not exist. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term.

Podcasting can significantly enhance inbound sales strategies by leveraging the power of voice, capturing the attention of podcast listeners, and utilizing the necessity of repetition to get heard. Here's how:

  • Engaging Voice: Podcasting allows businesses to convey their message using a human voice, which adds a personal touch and authenticity to the content. A well-spoken host or guest can establish a connection with the audience, making the content more relatable and trustworthy. This personal connection can positively influence listeners' perception of the brand and its products or services.
  • Captured Attention: Podcast listeners are often highly engaged and attentive. Unlike written content, which requires visual focus, podcasts can be consumed while multitasking, such as during commutes, workouts, or household chores. This captive audience is more likely to absorb the message and remember it, increasing the likelihood of brand recall when making purchasing decisions.
  • Necessity of Repetition: Repetition is key in marketing, and podcasting provides an excellent platform for consistent messaging. By regularly releasing podcast episodes, businesses can reinforce their brand's value proposition, key benefits, and offerings. Repetition helps ingrained the message in the minds of listeners, making them more likely to consider the brand when the need arises.

    • Incorporating podcasting into your inbound sales strategy can capitalize on the power of voice, engage listeners' attention, and ensure consistent repetition of your messaging, ultimately boosting brand awareness, trust, and conversion rates.

    It will be interesting to see how long it takes for me to get my momentum back... I'll keep you posted!

    Sponsored By:

    • Highbridge: With a minimum of a decade each in the technology industry, Highbridge is leading the way in helping clients maximize their technology investments. Promo Code: martech zone

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    Martech Zone InterviewsBy Douglas Karr
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