Unsuckify: The Daily Marketing Podcast

Why I Test Hundreds (Or 1000s) Of Images Before Launching Major Ad Campaigns


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Are you getting ready to launch a major product or service online? Well, you need to be doing some testing first!Regardless of how much experience you have with launching paid ad campaigns online, the only thing stopping you from doing individual testing before launch is likely your ego. The mentality that "Hey, I've done this before, so I know what works!" And if that's your thought pattern, you may need a small wakeup call.Despite running digital ad campaigns for the best part of 15 years, I still run extensive image ad testing before a product launch. Even if you have years of data of what works for your brand or service, or you know what images of yours get the highest engagement, it's still necessary that you test, test, test.As I'll talk about in today's episode of the Daily Marketing Podcast, boosting your clickthrough rate by 0.5% with a little time investment at the start, can mean a huge jump in the ROI of your campaigns. Not to mention the future knowledge that you're collecting better data about what your ideal customers respond to online.Today's episode should be considered part one in a two part series, as on tomorrow's podcast episode I'm going to be diving deeper into my exact process of running a large-scale image test campaign.----------PRE-ORDER LAUNCH COURSE: http://launch.ax/ PODCASTING COURSE: http://pod.ax/WORK WITH ME: http://unsuckify.com/ MY INSTAGRAM: @leonthealchemistPlease make sure you're subscribed to UNSUCKIFY: The Daily Marketing Podcast to get notified of whenever a new episode goes live, seven days per week.If you enjoyed this episode, I'd especially love it if you could take the time to give UNSUCKIFY a 5-star rating and a review. Also, feel free to share it around to someone you know who could get some value out of it.
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Unsuckify: The Daily Marketing PodcastBy Unsuckify