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summary

In this conversation, Adam and Phill discuss the importance of starting with a clear strategy and objective when building a website for a B2B tech startup. They caution against simply imitating popular websites like Apple's, as those sites are designed for specific purposes and may not align with the goals of your business. They also advise against relying too heavily on design inspiration from platforms like Dribbble and awards websites, as they often prioritise trends over functionality. Instead, they recommend focusing on the fundamentals of good website design, such as information architecture, conversion strategy, and clear value proposition. In this conversation, Phill and Adam discuss brutalist web design and the importance of focusing on readability and functionality. They explore the guidelines for brutalist web design, such as making content readable on all screens and devices, only using hyperlinks and buttons for clicks, and ensuring that hyperlinks are underlined and buttons look like buttons. They emphasise the need for founders to start with a clear objective and a strong brand identity when building a website. They also highlight the importance of content and brand differentiation in creating a successful website.

keywords

website design, B2B tech startup, strategy, objective, imitating, Apple website, design inspiration, Dribbble, awards websites, trends, functionality, information architecture, conversion strategy, value proposition, brutalist web design, readability, functionality, guidelines, hyperlinks, buttons, brand identity, content, differentiation

takeaways

• Start with a clear strategy and objective when building a website for a B2B tech startup.
• Avoid imitating popular websites like Apple's, as they are designed for specific purposes and may not align with your business goals.
• Don't rely too heavily on design inspiration from platforms like Dribbble and awards websites, as they prioritise trends over functionality.
• Focus on the fundamentals of good website design, such as information architecture, conversion strategy, and clear value proposition. Brutalist web design focuses on readability and functionality, aiming to simplify websites and reduce distractions.
• Content should be readable on all screens and devices, and only hyperlinks and buttons should respond to clicks.
• Hyperlinks should be underlined and buttons should look like buttons to maintain an honest and transparent interaction with visitors.
• Founders should start with a clear objective and a strong brand identity when building a website.
• Differentiating the brand and creating compelling content are key factors in creating a successful website.

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