How do farmers build trust with consumers in today’s digital world? In this episode of IL Corn TV, Lindsey Crook sits down with Gracie Pearson, Consumer Engagement Manager at Illinois Farm Bureau, to explore how the Illinois Farm Families coalition is connecting rural agriculture with urban audiences through powerful storytelling, farmer ambassadors, and strategic social media efforts.

What You’ll Hear:
00:51 – What is Illinois Farm Families?
01:41 – Why Focus on Chicago Consumers
02:07 – Favorite Campaigns: We Are the 96 & the Docuseries
02:55 – The Power of Farmer Ambassadors
04:32 – What’s Next: Social Media, TikTok, & More
06:51 – Why Farmers’ Investment Matters
08:30 – “Not to Be Corny” Segment 🌽

📧 Get episode alerts: https://bit.ly/ilcorntvalerts
📺 Watch the full show on YouTube: https://www.youtube.com/@ILCorn
📩 For partnerships or sponsorships: [email protected]

🎧 Like what you hear? Follow IL Corn TV for more stories straight from the field.

#ILCornTV #AgInfluencers  #ConsumerEngagement #UrbanMeetsRural #AgStorytelling #RealFarmersRealStories #SocialMediaForAg  #FarmAmbassadors #IFB #IllinoisFarmBureau