In this episode of the Know Like and Trust Show, Britney Gardner explores why Facebook ads aren’t dead, why organic marketing has to be in place before paid marketing, and why she isn’t running ads right now. 

I’m not running Facebook ads right now, and I wanted to share why. You’ve probably heard that ads are dead, but they’re not. Bad ads are dead. I’m not running ads because I don’t know the goal of my ads. I could run ads to build my list, but what’s the point of a big list if I can’t make more revenue from it? I’m not ready to run ads yet, but I will be soon. I’m working on my organic content strategy first.

Topics discussed in this episode:

* Why Facebook ads aren’t dead, even if you might have heard they are. * Why your marketing, specifically organic marketing, has to be in place before paid marketing. * Why I’m not running ads right now and what I’ll do before I start them up again.

Here’s a breakdown of what is covered:

[00:01:50] – Facebook ads aren’t dead.

[00:03:45] – Ads are not dead.

[00:06:04] – Ads that work, according to Jenny Singh and Chrissie Riese.

[00:07:34] – My current organic marketing strategy.

[00:11:42] – Different audience needs and lists.

[00:12:29] – Will i run ads again?

Quotables:

Content, offers, measuring. It’s hard for me to separate them because they blend and flow. They kaleidoscope into each other. – Britney GardnerClick To Tweet

Facebook ads aren’t dead and it isn’t that I won’t run them again. It’s an acknowledgment that I’m not ready for them right now. – Britney GardnerClick To Tweet

Your advertising can’t just be pretty or flashy–it’s got to have substance. – Britney GardnerClick To Tweet

A good content plan starts with making on-brand content, measuring the results so you can see what resonates with your people, and then multiplying those efforts by repurposing what brought leads into your business. – Britney Gardner